Is Online Clothes Shopping for Men going to Surpass the High Street? ChoomKa.co.uk says Yes!

    FIFE, SCOTLAND, February 25, 2010 /24-7PressRelease/ -- Men continue to turn away from brick and mortar clothes stores in favour of online convenience. In response to this trend http://www.ChoomKa.co.uk has announced a new online shopping experience for men. The high end online fashion store will offer a wide range of designer names along with information and expanded variety.

A majority of men have complained about the inconvenience and discomfort they have experienced while shopping for clothes, however the importance of style and appearance is ever increasing for men. Brand recognition is high and the demand for quality apparel is still high. The desire to avoid the stores and still acquire quality clothing may account for the increase of online purchases in men's apparel. In a recent survey the majority of men between the ages of 18 to 35 reported they had shopped online for clothes in the last year.

Sites for women's fashion have rapidly increased over the past decade. Industry experts are now watching the men's fashion sector, as more men get used to the convenience and variety online stores provide, these sites are becoming as popular and some even more so than their female counterparts.

"The online shopping experience is no longer limited to auction sites and cheap merchandise" said Lee. "The demand is growing for easy online access to the top names in men's fashion." ChoomKa will feature top name designer labels like Guide London, Voi Jeans, Gucci, Hugo Boss and Armani.

Online destinations like ChoomKa are not limited to specific product lines. Items ranging from high quality grooming products to trendy designer jeans are all available in one convenient location that is constantly updated with new products and brands. These online stores can automatically check multiple retailers to find the best price, which may explain their continuing growth even throughout the recession.

About ChoomKa.co.uk
Launched in January 2010 http://www.ChoomKa.co.uk aims to redefine the men's online clothes shopping experience, with integration into the webs top social networks and a huge range of advice and clothes from all the best brands.

Traffic Stats source: HitWise UK, Google Trends & Alexa.
Shopping Stats Source Polling Data : Various Social Websites

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