Chives the Mouse Named "The Big Cheese" in Mountain Rose Herbs Annual YouTube Contest

    EUGENE, OR, March 01, 2010 /24-7PressRelease/ -- While the team at Mountain Rose Herbs knows their customers are creative, no one expected such a diverse collection of entries for their first annual YouTube video contest. Herb enthusiasts all over the world submitted a total of 41 dynamic and imaginative videos showcasing their love for Mountain Rose Herbs. The contest featured a $1,000 cash prize and has drawn nearly 30,000 views on YouTube.

Employees at Mountain Rose Herbs viewed each video entry several times to judge for creativity, clarity, and messaging. After weeks of agonizing deliberation, Chives the Mouse was chosen as the grand prize winner. The video, created by Catherine Wing and Bill Buckendorf, features a hip, rapping mouse named Chives who rhymes her way through New York City alongside a few furry friends. On her journey, Chives delivers clever verses about the healing benefits of herbs while "giving props" to the Certified Organic and Fair Trade Standards at Mountain Rose Herbs. One of the most memorable parts of the video is when Chives "breaks it down" by rapping the Latin names of her favorite medicinal herbs like Passiflora incarnate and Glycyrrhiza glabra, with an enthusiastic, "in da house."

In addition to the winning video, some of the top contenders included an incredible Lego stop-motion animation and an enlightening video featuring the roaming Free Tea Party project. There was also a standout entry starring Kaine The Amazing Herbal Dog, and a beautifully conceptualized piece featuring delicious and invigorating creations made using Mountain Rose Herbs.

"We couldn't be more pleased with the quality of the video entries that we received," says Mountain Rose Herbs Marketing Director, Irene Wolansky. "It's an amazing testament to the impact of our products that our customers have created such compelling, fun and informative videos that truly represent what our company stands for."

View Chives and other Mountain Rose Herbs video entries

About Mountain Rose Herbs
Since 1987, Mountain Rose Herbs, based in Eugene, Oregon, has been known for its uncompromising commitment to organic agriculture, sustainable business practices, and steadfast focus on the pure aesthetics and freshness of botanical products. Their wide range of product offerings includes bulk herbs and spices, aromatherapy and essential oils, tea and tea supplies, and natural health and body care. Every aspect of product creation is carried out in accordance to strict quality control and organic handling procedures by employees who care. From their fragrant and beyond-fresh organic herbs and spices, to soothing essential oils and delicious herbal teas, the quality and integrity of Mountain Rose Herbs is unparalleled--with smiles guaranteed. To learn more about Mountain Rose Herbs please visit www.mountainroseherbs.com.

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