New alqemyiQ Insight Wizard Provides an Immediate Return on Investment - Category Managers Are Instantly Productive

    FRAMINGHAM, MA, March 08, 2010 /24-7PressRelease/ -- alqemyiQ (formerly Kenosia Corporation), a leading provider of demand data analytics solutions for the consumer packaged goods industry, announced today that a video demonstration previewing the company's new alqemyiQ Insight Wizard software is available on its website at www.alqemyiqcorp.com. The Insight Wizard is one of many new modules that are included in the alqemyiQ Enterprise suite (formerly DataAlchemy) which is available in the spring of 2010. The public beta test is scheduled for early April.

Category managers and analysts often have the opportunity to use many different software tools to aid them in identifying the right product assortment, in optimizing pricing & promotions, and in monitoring new item launches. Because these tools are complex and require a great deal of training before they can be used, many category managers and analysts resort to tracking these activities manually through the use of spreadsheets rather than using their software solutions. As a result of the software complexity, users may lack the ability to use the functionality that is required to gain actionable insights into a company's business.

alqemyiQ Insight Wizard simplifies the data analysis process, allowing category managers and analysts to use alqemyiQ Insight right out-of-the-box, even before training occurs. It does this by providing a series of screens that guide users through the process of importing data from providers, creating dynamic charts and tables, publishing results to PowerPoint presentations or Excel charts, and distributing them via alqemyiQ Viewer. It allows new users to easily perform these functions of alqemyiQ Insight, the re-branded version of DataAlchemy, the data analytics software that has been winning awards for over a decade. With the alqemyiQ Wizard users can concentrate on obtaining insights, not learning how to use their software.

"Category managers and analysts are required to interpret a large amount of data faster than ever before as information is now available to them in near real-time," said Glenn Geho, alqemyiQ Chief Operating Officer. "Data analysis is critical to gaining timely business insights. To be competitive in the CPG industry, automating this process is essential. Spending time learning how to use your software can slow you down. alqemyiQ Insight Wizard provides an immediate return on investment in alqemyiQ because new users are instantly productive so you don't have to slow down to learn the software. It introduces category managers to the functionality and terminology of alqemyiQ Insight which will make using the full application easier and training more effective," he added.

alqemyiQ (formerly Kenosia), a Process Software Company, is leading the consumer goods industry with enterprise solutions designed to empower manufacturers, retailers and sales agents to analyze and profit from critical information. The company's flagship product, DataAlchemy is a user-friendly desktop application that automates the data analytics process by providing a single platform for disparate data sources. Its dynamic PowerPoint presentations and Excel charts make it easy to provide actionable and timely insights that are critical to the business decision process. DataAlchemy has been helping category managers in the consumer goods industry make better business decisions for over ten years. By introducing a new enterprise pricing model, the company will continue to provide affordable solutions to businesses for years to come. The newest solution in the alqemyiQ product line, alqemyiQ Enterprise, will be released in the spring of 2010. For additional information, visit: www.alqemyiqcorp.com.

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