Can You Hear Me Now! NY Police Adopt Pit Stop Program To Target Potential DWI Drivers With Don't Drink and Drive Talking Urinal Messages

    /24-7PressRelease/ - ISLIP, NY, May 23, 2006 - Innovative pro-active traffic safety officials in Nassau County {population.1.4 million} recognize talking urinals offer a unique way to reach men with a Drink Responsibly message. Attracting the attention of the elusive male drinking demographics has always been a challenge for the Nassau County Police Traffic Safety Division. In their continuing efforts to get the word out that drunk driving won't be tolerated they have initiated a pilot program featuring the Wizmark Urinal Communicator to be distributed free to bars located within the county. Their intent is clear, "You Drive Drunk You go to Jail" In an ironic twist, no county money was required to purchase these talking electronic message boards; instead they were paid for with DWI fines collected from convicted offenders!

The men's room offers one relatively untouched ad vehicle that just about everyone who enters it faces: the urinal. The patented Wizmark Interactive Urinal Communicator is positioned within the urinal and directly above the drain. By sheer logistics, this strategic location immediately attracts the viewer's attention to the public service announcement contained within. The device automatically recognizes the presence of a "Visitor" and after a brief delay allowing the viewer to get properly positioned, proceeds to emit a very audible pre-recorded 15 second message stating "Hey you Yea You, having a few drinks? Then listen up! Think you had one to many then it's time to call a cab or call a sober friend for a ride home. It sure is safer and a hell of a lot cheaper than a DWI. Make the smart choice tonight, don't drink and drive". Even before activation, informative graphics on the 3.5 inch display screen of the device catches the potential violator's eye and delivers a DWI messages directly to the targeted unsafe driver or hopefully one of his responsible friends.

The rollout of this Nassau County funded Anti-Drunk Driving initiative is co-sponsored by Marge Lee. Ms. Lee a DWI crash survivor is director of DEDICATEDD, a grass roots DWI victims advocate organization committed, not to crusading for the abstinence from alcohol, but directing its efforts towards educating the public about drinking and driving.

Consider this fact! The last place a potential drunk driver or sober friend visits before hitting the road when leaving a bar is the Men's room! "There is no more of a captive audience than a man at urinal" says bio-engineer Dr. Richard Deutsch, who invented and patented the interactive, plastic deodorizing unit for Wizmark. And now, when nature calls, there is something educational to look at and listen to and the public can greatly benefit." Since urinals haven't been the focus of public service messages like "Don't Drink and Drive", or "Say No to Drugs" early adopters of this new interactive technology will easily garner the attention they deserve. The nature of this communication vehicle is quite viral says Deutsch. "PSA messages have historically been bland with documented marginal impact. This will get people talking about the contents of a PSA message like never before".

Locals suitable for Wizmark's anti-drunk driving and anti-drug messages include rest rooms in bars, restaurants, concerts, sports stadiums, highway road stops and schools. Technical details regarding this new alternate media are available at www.wizmark.com. Hi-Res. images can be downloaded from right panel that appears in the press room page.

For: Healthquest Technologies Inc., PO Box 555 Islip, NY 11751
Contact: Dr. Richard Deutsch (866) 949-6275 [email protected]

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