Ventana Research Launches Most Comprehensive Analytics Research in Industry

    PLEASANTON, CA, March 22, 2010 /24-7PressRelease/ -- There isn't an aspect of business today in which people don't claim they use analytics to generate information, typically in the form of metrics and key indicators. But there is much confusion about their usefulness and value to the business and about how best to select and implement historical, root-cause, real-time and predictive analytics. The uncertainty this causes poses a challenge for organizations.

To address this confusion and for the first time establish the true state of analytics deployment and direction, Ventana Research today launched the most ambitious and comprehensive benchmark research program ever undertaken of business and IT analytics. The research will examine analytics use by business and IT executives in finance, customer areas, contact centers, marketing, sales, human resources, products and services and the supply chain as well as other lines of business and IT across industries and variously sized organizations worldwide.

This benchmark research is designed to generate valuable advice and guidance by examining the use of metrics throughout the business organization. It also will determine the maturity distribution of organizations in their use of analytics.

"Everyone in a competitive business, from the executives and management to managers across the lines of business and IT, needs advice on how to select the right analytics methods," said Mark Smith, CEO and EVP of Research at Ventana Research. "They need guidance about best practices and common mistakes in choosing the right measures, metrics and key indicators. They also need more reliable information about integrating historical and predictive analytics into systems and processes so they can make better use of existing investments and plan new ones. None of this is currently available."

"There is a lot of buzz about analytics," Smith added, "but not enough sound research, too few facts and too little expertise to firmly educate the buyers on the practical steps they need to take to move forward for their organization."

This new analytics research will extend the company's benchmark database of research findings and will advance understanding of how analytics are being used and what steps businesses can take to improve the effectiveness of their efforts. It is being conducted using cutting edge methodologies and processes and kicks off with broad industry support through world-class media, association and online partners that reach business and IT channels. Participation in the research is open to all qualified business employees; more information is available at www.ventanaresearch.com/analytics. All qualified participants will receive a report on our benchmark research findings and recommendations on what they can to improve. In addition, all qualified participants will be entered into a drawing to win additional incentives for participating.

This analytics research extends Ventana Research's almost decade-long record of innovating with its unique benchmark research and indexes focusing on business and technology maturity. The company uses these findings to educate and inform its clients through its industry-leading advisory service, Ventana On-Demand. It is the first business research organization to rigorously research the adequacy and maturity of organizations' people, processes, information and technology in order to provide fact-based rather than anecdotal education, assessment and benchmark services; its clients benefit from guidance ranging from best practices across processes to specific vendor and product technology recommendations. The company recently launched a comprehensive new set of education and assessment services, and will be expanding the breadth of its research with new categories.

About Ventana Research
Ventana Research is the leading benchmark research and business technology advisory services firm. We provide insight and expert guidance on trends across mainstream and disruptive technologies. Our unparalleled insights and best practices guidance are based on our rigorous research-based benchmarking of people, processes, information and technology across business and IT functions worldwide. The combination we offer of benchmark research, market coverage and in-depth knowledge of hundreds of technology providers means we can deliver business and technology education and expertise to our clients where and when needed to reduce the time requirements, cost and risk of technology investments. Ventana Research provides the most comprehensive analyst and research coverage in the industry; over two million business and IT professionals and those who are members of our community benefit from Ventana Research's insights, as do highly regarded media and association partners around the world. Our views and analyses are distributed daily through blogs and social media channels including Twitter, Facebook, LinkedIn, and Business Week's Business Exchange. Ventana Research was ranked the #1 analyst firm you can trust in enterprise software for 2009 for its relevance to the industry. To learn how Ventana Research advances the maturity of organizations use of information and technology through benchmark research, education and advisory services, visit www.ventanaresearch.com.

Media Contact:
Marisela Reynoso
(925) 474-0060
[email protected]
2010 Ventana Research, Inc.

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