ToLuna PLC online research panel reaches 1 million.

    /24-7PressRelease/ - LONDON, UK, June 02, 2006 - ToLuna's European panel covers 13 countries with an unmatched level of panel profiling, allowing clients to reach extremely difficult to target respondents, and is used by 200 of the leading market research organisations across Europe and North America. With response rates consistently exceeding industry norms and providing exceptional panel capacity, ToLuna is placed firmly at the forefront of the European online research panel market. The ToLuna panel is run through the dedicated sites www.toluna.com and www.testandvote.com.

"We are exceptionally pleased to have reached the milestone of 1 million active members while abiding by our industry leading quality procedures. This commitment ensures quality data is supplied to even the most complex of projects and our clients are rewarding us with quite astonishing levels of loyalty. Further our heavy investment in active profiling into 13 specialist panels confirms our commitment to offering the most highly profiled and high quality online research panel in Europe." Frederic Charles-Petit, CEO ToLuna PLC.

Unlike many online panel organisations, ToLuna focuses its efforts on building its own panel which is exclusively used for research purposes. Quality is ensured by avoiding purchasing additional panellists from third parties and applying stringent quality procedures in both the panel recruitment and management processes.

"Whilst we have an impressive panel size, it is our overall capacity and ability to reach hard to find respondents that sets us apart. Many organisations claim large panel numbers, but these are regularly at the expense of quality. Our commitment and passion to building quality panels is reflected by clients who regularly note ToLuna's 'exceptional' response and incidence rates. Put simply, our panel is the most deeply profiled and effectively managed in Europe." Val Karruck, SVP Client Services, ToLuna PLC

About ToLuna PLC

Since 2000, ToLuna has created one of the world's largest, and highest quality, consumer and business panels for market researchers. ToLuna currently works with over 200 of the world's major market research agencies, and has rapidly acquired a reputation for delivering industry leading response rates even for the most challenging of projects. Using its online research expertise ToLuna has developed 'AutomateSurvey', a powerful survey and hosted panel management solution, which allows organizations to create, manage and survey their panels easily.
www.tolunapro.com

# # #