Softsheen-Carson Signs an Enterprise Agreement with alqemyiQ

    FRAMINGHAM, MA, April 13, 2010 /24-7PressRelease/ -- alqemyiQ (formerly Kenosia Corporation), a leader in demand data analytics for the consumer goods industry, announced today that it has signed an enterprise agreement with SoftSheen-Carson to provide the DataAlchemy software solution for automating the category and sales reporting process across their organization. SoftSheen-Carson, the world's leading manufacturer of ethnic haircare products, is taking a proactive approach in analyzing their consumption data and demographics. To create more accurate and timely reports, they are using DataAlchemy to provide a systematic way of analyzing and sharing insights from disparate data sources. DataAlchemy's user-friendly interface allows category managers, analyst and sales managers to generate dynamic reports in minutes which can then be delivered in PowerPoint, Excel or, via the web through KnowledgeShare.

SoftSheen-Carson has been using DataAlchemy for many years to generate standardized sales trend analyses and forecast reports. In that time, they have realized a real and measureable return on their investment with DataAlchemy. For example, a standardized report used to analyze market trends was cut down from five business processing days to one. In other areas, DataAlchemy provides more accurate sales forecasts with the use of historical data which in turn enables better business decisions at all levels.

When the new alqemyiQ enterprise-pricing model was announced a few months ago, Softsheen-Carson decided to leverage the time savings and insights that DataAlchemy offers across the entire organization. "We are pleased to partner with alqemyiQ on an enterprise level. Now the data insights and reporting efficiencies that we gained in one department can be leveraged across several functional areas," said Yvette Russell, Assistant Vice President, Business Development, SoftSheen-Carson. "It is crucial that we are able to interpret a large amount of disparate data faster than ever before in order to maintain our leadership in the ethnic haircare market. In the future, there will be a need to analyze data in near real time and alqemyiQ is proactively addressing these imminent challenges with the development of the alqemyiQ Enterprise Suite."

"SoftSheen-Carson has been a valued DataAlchemy customer for many years. Their innovative use of DataAlchemy has put them at the forefront of data analytics in their industry," said Mick McCarthy, alqemyiQ President. "We are excited that SoftSheen-Carson has chosen to expand their use of DataAlchemy throughout their enterprise."

alqemyiQ, a Process Software company, provides enterprise demand data management software solutions to manufacturers, retailers and sales agents. Our products and services offer a systematic way of analyzing and sharing insights gleaned from disparate data sources; including syndicated, demographic, direct POS, and internal shipments to name a few. alqemyiQ is also a supplier of customized consulting services; providing clients with best-in-class approaches to get more out of their data.
For further information, please contact us at 508-626-7511 or go to www.alqemyiqcorp.com.

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