Elmer's Announces Site Redesign with Focus on Detailed Product Information and Specific Communities

    COLUMBUS, OH, April 15, 2010 /24-7PressRelease/ -- Elmer's Products Inc., a leader in adhesives, arts and crafts, office and educational products, announces a Web site redesign that provides detailed product usage information and a focus on audiences like crafters, parents, teachers and those working on DIY projects.

"The new site design is catered to help our various audiences find what they are looking for quickly and efficiently," Terri Brown, senior marketing communications manager for Elmer's Products, said. "The redesign has a toolbar for various communities like do-it-yourselfers, crafters, parents and teachers. The idea is to help users navigate successfully, and quickly find what they came to the site for."

Various project ideas and resources are provided in each of the communities on the new site. Teachers can join the Teacher's Club, or find helpful time and money-saving tips for the classroom. Parents can check out the featured products or find easy clean-up tips. DIY-ers will appreciate the tips and techniques on the new site, as well as the step-by-step home improvement ideas. Finally, crafters will love Elmers' Craft It! Club, and will enjoy original project ideas like wall flip-flops. Whether you are looking for a creative activity to share with your kids, or a way to finally fix the broken leg on your kitchen chair, the communities tab on the new Elmer's site will help you find what you need.

Elmer's redesigned site also includes a Glue Guide on the homepage that allows the user to select what they need to glue together in order to find the glue that will best get the job done. For example, a dropdown bar will allow you to specify the substrates you are gluing, such as "leather" to "fabric", among several other options.

"Our new Glue Guide is a hugely popular tool for users," Brown said. "Sometimes you aren't sure exactly which glue will work best for your project, and the Glue Guide is a quick and easy way to identify what you're looking for - and complete your project the right way the first time."

For more information about Elmer's, please visit www.elmers.com.

About Elmer's

Elmer's Products, Inc., headquartered in Columbus, Ohio, has been a trusted brand and industry leader for more than 60 years. Elmer's produces a variety of well-known adhesives, arts and crafts, educational and office products for use at home, school or business. Elmer's branded products are developed to provide project solutions and to inspire people to create, build and learn for life.

Elmer's also markets the number one instant adhesive in the U.S., Instant Krazy Glue , and XACTO , a leader in innovative cutting blades, knives and office supply products. For more information visit www.elmers.com.

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