New Vibram Five Fingers Distributor Means a Return to Barefoot Walking for Fitnessfootwear.com

    LONDON, ENGLAND, April 21, 2010 /24-7PressRelease/ -- Unreliable supplies appear to be a thing of the past as a new distributor for the legendary Vibram Five Fingers shoes is announced.

Fitnessfootwear.com has long been an active promoter of a return to barefoot walking, offering a range of footwear which helps to recreate the benefits of barefoot walking through its range of fitness and performance footwear. The arrival of Vibram Five Fingers took barefoot walking shoes to a different level, perfectly recreating the benefits of barefoot with the comfort and protection of shoes; however, supplies have been at best unreliable and at worst nonexistent.

Designed to perfectly match the anatomy of the feet, Vibram developed a shoe which is like a second skin and moulds perfectly around the foot featuring the legendary Vibram performance rubber outsoles. The result is an innovative shoe with exceptional comfort which sees purchasers forget that shoes are being worn.

Whilst technological innovations in trainer designs provide cushioning and protection for the feet, modern trainers change the biomechanics of walking, which sees a loss of some of the major health benefits which can be gained from exercise. Vibram Five Fingers offers a return to a more natural way of walking, working in harmony with the anatomy of the feet working with nature, rather than against it.

Notable studies in the past year, such as have been published in Nature magazine, extol the benefits of barefoot walking which served humanity perfectly well until the advent of footwear. When walking and running barefoot, the gait is changed to reduce impact force on the heel and spread the weight more evenly with the forefoot taking half of the weight. This method of movement allows the plantar fascia to work as nature intended and studies have shown promising results that common foot injuries can be reduced by going barefoot. Fine for soft surfaces, on concrete, tarmac and running tracks barefoot running can be uncomfortable, but with the added protection to the feet offered by these shoes the benefits can be gained across the full range of surfaces.

Fitnessfootwear.com has seen enquiries increase dramatically of late as the public seeks a more comfortable shoe with increased health benefits. The current trend for toning shoes demonstrates a thriving interest in getting more out of exercise. With models specially designed for sprinting, water sports and indoor sports and exercise, Vibram have produced shoes which offer the benefits of barefoot with the extra protection of a shoe. Now that a reliable supplier has been found, stocks can once again be assured and British purchasers can have access to this revolutionary design once again.

Further details on Vibram Five Fingers shoes and the range of models produced can be found at http://www.fitnessfootwear.com/c-204-vibram.aspx.

# # #