Thieme's Atlas of Anatomy Sample Content Now Available for iPad

    NEW YORK, NY, April 28, 2010 /24-7PressRelease/ -- Thieme Publishers announced today that a free sampling of anatomy illustrations and clinical content from the bestselling Atlas of Anatomy is now available for use on iPad, via the newly-released modalityBODY App. This sampler highlights the exquisite illustrations and unique features of the Atlas, including schematics, multiple image views, muscle facts, and radiographs. More of Thieme's award-winning anatomy content will be available for In-App purchase within modalityBODY in the coming weeks.

"Thieme's Atlas of Anatomy and related products have received rave reviews from students and teachers alike," says Anne Vinnicombe, Thieme vice-president and director of educational publishing. "We are excited to see them become available for iPad users."

The free modalityBODY App, created by Modality, Inc., offers a groundbreaking anatomy and medical image reference and training solution for health sciences professionals.

"The iPad is a revolutionary device for showcasing the work of our artists, authors, and editors," according to Vinnicombe. "Thieme customers have come to expect exceptional interactive adaptations of our products, such as WinkingSkull.com and the Thieme Teaching Assistant web-based products. The modalityBODY application adds a compelling mobile dimension to our anatomy content."

Users of the modalityBODY App for iPad will be able to create their own medical image reference library from Thieme's world-class atlas and flash card products, as well as clinical case images and notes created by users themselves or drawn from publicly available open source databases. Images may be annotated with custom labels to identify anatomical structures and mark important features. As images are added to modalityBODY, they are simultaneously added to the app's local database, which can be searched to locate specific anatomical landmarks and data points anywhere within the user's entire modalityBODY library. Fast access to Google, PubMed, and other web sources for additional information on specific structures is available with a network connection.

In addition to interacting with images individually, users have the option to view Thieme content in modalityBODY's Page Mode, which displays content as it appears on the printed page. "The iPad's large screen allows us to preserve the valuable page layout, tables and contextual notes that the authors, editors, and publishers created for the original source materials," explains S. Mark Williams, Ph.D., CEO and founder of Modality, Inc. "Building modalityBODY to offer maximum flexibility to our users and content partners was a key objective in our design process."

Atlas of Anatomy is based on the work of Michael Schuenke, Erik Schulte, and Udo Schumacher and is edited by Anne M. Gilroy, Brian R. MacPherson, and Lawrence M. Ross. Illustrations are by Markus Voll and Karl Wesker. Anatomy Flash Cards feature illustrations from Atlas of Anatomy and are edited by Anne Gilroy.

The modalityBODY App for iPad is available for free from the App Store on iPad or at http://www.itunes.com/appstore.

About Thieme

Thieme Publishing Group is a privately-held scientific and medical publishing house employing more than 950 people and maintaining offices in seven cities, including New York, Delhi, Stuttgart and three other locations in Germany. Founded in 1886, the Thieme name has become synonymous with high quality and excellence in medical and scientific publishing. Today, Thieme is the market leading publisher of neurosurgical content and holds strong market positions in orthopedics, radiology, anatomy and chemistry, among other specialties. Thieme publishes 137 peer-reviewed journals and over 500 new books annually. The company also has a rapidly growing array of web-based products in medicine and science. State-of-the-art online products include Thieme eJournals, Thieme Electronic Book Library, the medical student website WinkingSkull.com and the Thieme Teaching Assistant, an innovative web-based platform for faculty. For more information about Thieme visit www.thieme.com.

About Modality

Modality is the premier developer of interactive learning, assessment, training and reference applications for Apple handheld devices. Partnering with the world's leading publishers and content experts, Modality creates mobile user experiences informed by more than a decade of educational technology design.

Modality was selected by Apple as one of the first developers to work with the iPhone SDK, delivering four of the first 500 apps available in the App Store when it launched in July 2008. Since then, the company has released more than 130 apps for iPhone and iPod touch in partnership with Elsevier, McGraw-Hill Professional, Pearson, The Princeton Review, Thieme Publishers, John Wiley & Sons, Wolters Kluwer, and Workman Publishing Co., among others.

Founded in 2006, Modality is headquartered in Durham, North Carolina. Visit www.Modality.com for more information.

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