Companies Encouraged To Spend More Wisely On Digital Media At Masterclass

    LONDON, ENGLAND, May 02, 2010 /24-7PressRelease/ -- Companies were encouraged to spend more wisely on digital media or risk losing touch with their consumers and purchasing patterns at an exclusive event at Eleven Brindleyplace hosted by full-service marketing agency, Golley Slater (www.golleyslater.co.uk), this week.

More than 50 business people and marketing professionals joined experts from Google, Center Parcs and Golley Slater Digital (GSD) for a masterclass in Search. The evening event was hosted by Golley Slater Group's CEO Chris Lovell.

Golley Slater Digital's Director of Search, Mark Fagan, talked about how businesses can make their budgets go further online. He said: "The world is moving at such a fast pace, with more than 1.6 billion Google searches performed, 80 billion emails sent and 400 million Internet users on a social networking site every day. Consumers want information in real time and for it to be more personal to them and their geo location, especially with the growth of mobile technology.

"Search has become one of the marketer's most powerful tools. But search tools are constantly changing, and it is vital that marketers properly understand the benefits of search and make it central to their activity. It is rapidly altering the way people buy and impacting brand reputation too. Campaigns that work best are when all forms of media communication are linked together to provide a consistent approach to key messages, to ultimately deliver traffic to your website."

Max Macintosh, Senior Industry Manager, Google UK, gave a practical and valuable insight into how Search can work harder for businesses. He also revealed some of the company's latest product launches, including Click To Call, Search Funnel and Voice Search, and how Google is innovating with agencies.

He revealed how agencies such as GSD are now working closely with Google towards Conversion Professional and Website Optimisation accreditation. With only a handful of UK agencies currently accredited, it shows how just a minority really understand the system itself and are working hand in hand with Google to attain their high standards.

Colin Whaley, Sales & Marketing Director, Center Parcs, showed in his presentation how Golley Slater Digital has visibly helped the company to increase its online bookings market share from 25% to 70%.

Center Parcs has worked with GSD for the last four years. In that time, by changing its marketing from heavily paper-based to more online channels, it has transformed its website, together with its knowledge of the consumer through real time, targeted research. Pay Per Click results have shown an increase in revenue by 43%, bookings are up by 35% and ROI up by 54% - giving seminar attendees a realistic case study with tangible results.

The Golley Slater Group is a full-service marketing communications network. Its service streams include advertising, design, public relations, recruitment advertising, direct marketing, recruitment, digital, telemarketing and the management of other marketing services such as research, sales promotion, new media and print, audio and video production.
Website: http://vwww.golleyslater.co.uk/

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