LateRooms.com - Experience the Firenze Gelato Festival in Italy

    FLORENCE, ITALY, May 02, 2010 /24-7PressRelease/ -- Ice cream fans are advised to head to Florence next month for the city's annual celebration of the dessert.

The Firenze Gelato Festival runs from Friday May 28th to Monday May 31st, with many of the Tuscan capital's famous squares hosting ice cream workshops, tasting sessions, children's activities and exhibits.

People staying in Florence hotels should find plenty of opportunities to indulge their sweet tooth, as the whole city celebrates its reputation for high-quality ice cream during the four-day festival.

Many events are free to attend, while visitors can acquire a festival card from the information point in the Piazza Santissima Annunziata to receive discounts on tastings, parking and public transport.

According to the organisers, about 300,000 people are expected to attend this year's Firenze Gelato Festival.

The Piazza Santissima Annunziata will host an exhibition dedicated to the history of frozen desserts and the prominent role played by gelato in Florentine culture.

Although most non-Italians are familiar with the country's famous culinary exports, such as pizza and pasta, many people may not realise the popularity of gelato among native people.

The dessert differs slightly from ice cream produced in other countries, as its butterfat and sugar content is usually lower.

If you're heading to the Firenze Gelato Festival this year, we strongly advise that you book your hotel Firenze as soon as possible, given the huge popularity of the event.

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