Accessory Brand Room It Up Debuts New Back to School 2010 Collection

    STUART, FL, May 11, 2010 /24-7PressRelease/ -- Accessory brand Room It Up is launching their annual Back to School collection this month featuring an assortment of new trend-right prints and designs for the season.

Room It Up is building on the success of past Back to School seasons by adding many new product silhouettes to their assortment. New products include a junior-sized backpack, laptop sleeve with a detachable strap, crossbody style lunch tote and shoulder book tote.

"We are always striving to incorporate seasonal fashion trends into our collections in order to deliver fashionable, yet functional products. This season we have decided to highlight a few of the biggest trends currently going on in the fashion and accessory industries in regards to both color and print," says company VP and Creative Director, Maureen Lorr Schmidt.

Important trends and color direction can be found in the company's new prints: Houndstooth, Leopard, Confetti Dot and Floral Burst.

"Houndstooth is beginning to emerge as a big fashion print in both the apparel and accessories worlds and we wanted to ensure that we included it in this season's collection," says Lorr Schmidt.

Strong color trends for Fall 2010 can also be found in the new collection as Room It Up has included shades of grey, purple, turquoise and taupe into their new prints.

All of the new prints are also available in the company's core best-selling items including: the company's Patented Lap Desk, Flat Iron Case, Cosmetic Case Set, Weekender Bag, Cozy Fleece blanket, Tennis Bag and more.

Retailers can view the new collection in the Room It Up corporate booth this month at the National Stationery Show (Booth # 1637). The collection is also available on the company's retail partner website.

To learn more about Room It Up and the new Back to School Collection please contact Alex Chauss by email at [email protected] or by phone 772-919-7584. The current Room It Up product line can be viewed at www.roomitup.com.

About Room It Up:
Room It Up is a division of Prime Source Accessories Inc, a privately held company located in Stuart, FL. Room It Up is a coordinated lifestyle collection of products used to Personalize Your Space tailored to the teen, college and young adult markets. Room It Up products are available in over 5,000 retail stores throughout the United States and has distributors in the United Kingdom, Canada, Mexico, Japan and Columbia.

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