Fitflop Sandals Are Back With a New Summer Collection and Their Expansion Into Toning Trainers and Boots is the Source of Much Excitement at Fitnessfootwear.com

    HERTFORDSHIRE, ENGLAND, May 12, 2010 /24-7PressRelease/ -- The FitFlop has been a favourite with customers at Fitnessfootwear.com since its launch in 2007. The brand revolutionised fitness by offering a shoe which could take exercise out of the gym and offer a much more practical and versatile exercise opportunity for women. The original FitFlop Walkstar launched the brand to critical acclaim for the health benefits provided by the shoes, and the toning opportunity they offered.

However what has set this brand aside from the competition is the attention to detail which goes into the design and styling of the sandals. Fitflops have capitalised on the fact that if a shoe can be provided which women will be happy to wear, more than half the battle has been won. It would seem that Fitflop have not been content to rest on their laurels, each year producing another bestselling design. Their aim is to capitalise on every niche and provide health-giving benefits and extra toning at every possible opportunity.

Whilst the Walkstar has good styling and great options for combination during the day, it is best suited for more casual wear. Taking toning to the workplace, the FitFlop Oasis offers suede uppers and a classic style better suited for more formal occasions. For the evening, the FitFlop Electra range gives an extra sparkle with metallic sequinned designs and at the end of the day when comfort is required the FitFlop Gogh provides a slipper replacement.

Where many toning trainers manufacturers have been found lacking is in the flexibility of their designs. The trainer style can be easily incorporated into daytime wear however they are primarily an exercise shoe which often can't be worn due to its styling. "Fitflop have been a bestselling brand since their launch," claims Luke Barlow, MD of FitnessFootwear.com. He goes on to say that "the range of styles produced and the additions each season make them a firm fashion favourite with our customers". It is their versatility and styling which continuously see them as the brand of choice for the health conscious woman, keen on getting a workout without compromising fashion sense. They have been the top selling toning brand for summer for three consecutive years at FitnessFootwear.com, however whilst they enjoy year round sales they are better suited for warmer weather.

Providing dusk until dawn postural correction for all seasons has been the next goal, and the range of shoes provided has been broadened to cope better with the winter months. The FitFlop Mukluk boots were an instant hit with Fitflop fanatics, having already realised the benefits of the shoes over the summer they appear keen to continue to receive the benefits in the winter. This year Fitflop has built on this success by broadening the range of boots for autumn and spring with heir new FitFlop SuperBoots, due to be released in September.

Previously not in direct competition with the toning trainer manufacturers, this year Fitflops enter the competitive exercise sector and go head to head with the other major toning shoe manufacturers with FitFlop SuperTone trainers, due for release in August. The range also offers men the opportunity for toning, being the first Fitflop range to offer male and female styles. With such a broadening of the range to over all seasons and providing a male range Fitnessfootwear.com expect Fitflop to remain at the top of their bestselling brands throughout the year.

For advance details of Fitflop boots and trainers and full details of the new summer sandal styles visit http://www.fitnessfootwear.com/c-194-fitflop.aspx

# # #