FitFlop Sandals Still Toning Shoe Bestsellers at FitnessFootwear.com

    HERTFORDSHIRE, ENGLAND, May 12, 2010 /24-7PressRelease/ -- Summer sandals, toning trainers and winter toning boots expected to see Fitflop remain at the top of the bestseller list at Fitnessfootwear.com throughout the year.

The FitFlop collection has been expanded for 2010 with the recent announcement of a new exercise footwear range and Fitflops entry into the competitive toning trainers market. FitFlop SuperTone trainers will be available from August and are eagerly awaited due to their low profile design and wide range of styles in both male and female models. Previously Fitflop have concentrated on the fashionable fitness market with sandals for spring and summer, expanding the range in this niche from the FitFlop Walkstar which launched the range three years ago.

The range sees further breadth for the upcoming autumn/winter collection adding to the popular FitFlop Mukluk cold weather boot, with suede and leather FitFlop SuperBoots. Offering both short and long boots, they are expected to fill the seasonal gap between summer and spring wear making them a brand for all seasons. Having already provided a sheepskin slipper in the FitFlop Gogh model, Fitflop have now succeeded in covering all of the niche markets, offering a model to cover all occasions no matter what the weather has in store.

It is for sandals and summer wear for which the brand is most famed, and each spring there is a rapid rise in sales as the temperatures get warmer. Throughout the summer they are not only the best-selling toning sandal on the market, but are one of the most popular female summer shoes due to the wide variety of fashionable designs and ease of compatibility with summer outfits.

The original toning shoe company which started the trend in lifestyle fashion has maintained its position as brand of choice amongst female purchasers for the flexibility offered which maximises wear and gives great value for money. The health benefits of the shoes have been praised by sufferers of back and joint problems, who have found round the clock relief from painful conditions by wearing the shoes. The Microwobbleboard technology helps to prevent injuries, eases pressure on the joints and returns the body to a more natural way of walking which stimulates muscles to a greater extent by changing the posture of the body.

The leading healthy living footwear specialists www.Fitnessfootwear.com are currently experiencing the usual annual surge in sales as British women get into the summer shopping spirit and buy multiple pairs for their summer wardrobe. Sales figures are up again this year with Fitflop fanatics keen to purchase the latest styles new in for 2010. The glittery FitFlop Electra now has a full complement of metallic sequined models and the smart FitFlop Oasis range has also been expanded. A rework of the toe post provides more comfort straight out of the box requiring no wearing in.

Continuous improvements in design, working their technology into a broader range of styles and a competitive pricing strategy has seen this innovative footwear provider cement its place as the top toning shoe manufacturer and become a toning shoe for all seasons.

Further information on the Fitflop toning shoe range can be found on http://www.fitnessfootwear.com/c-194-fitflop.aspx.

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