SnapComms Help Wipro Retail Conquer Internal Email Overload

    AUCKLAND, NEW ZEALAND, May 13, 2010 /24-7PressRelease/ -- Wipro Retail is a specialist division of Wipro Technologies providing IT and business services to the retail sector. It has over 500 employees who were suffering from internal email overload.

Wipro Retail isn't alone in its challenges with internal email overload. In fact IDC estimate the average information worker spends 13 hours per week on email at an average cost of US$21k per employee.

"We had problems with people receiving far too many emails - internal, business and spam," explains Cosima Wagner, Marketing & Communications, Wipro Retail.

Some employees solve email overload by deleting lower priority internal emails or they flag them for later follow up but never get around to reading them. Wipro Retail was looking for ways to reduce internal email volumes and yet still ensure important messages reached employees.

Wipro Retail has recently reduced its internal email using SnapComms' SnapMag tool which permits internal messages, intended for more than a few recipients, to be easily aggregated into a 'one stop' staff magazine format. For example, rather than IT, Marketing, HR, Corporate Comms, and so on, sending their updates via separate mass internal emails, all of these messages can be consolidated into the same staff magazine.

Research shows that the majority of employees react to emails within 6 seconds of them arriving (70%) plus there is a 64 second email recovery time. So any efforts to reduce internal email volumes can provide a significant productivity improvement across an organization.

SnapMag's format provides fewer interrupts per week and allows users to scroll and scan the aggregated messages for articles of specific interest to them. SnapMag reduces the need for mass internal emails and cuts the time taken by staff to review this information.

"On doing research into the problems of internal communications within large, diverse companies, this was the only tool I found that catered for our particular needs," continues Wagner. "It enables us to effortlessly keep in touch with sub divisions within our company whilst working in the office and remotely in a medium that doesn't get 'lost' due to too many emails flooding our inboxes."

Any member of staff can click to submit SnapMag 'articles' or messages. The SnapMag administrator(s) sets up the layout of each e-magazine and then simply reviews and approves appropriate articles prior to publication.

In addition to reducing internal email volumes, SnapMag has other benefits as well:

- Each SnapMag article/message can have a unique expiry time associated and be automatically removed from the staff magazine (and employee computers) after a defined period of time. This helps with data storage and archiving aspects of internal messages.
- Staff can search a database and revisit past articles.
- Articles are 'user generated'; hence the time and resource to produce an internal staff magazine can be dramatically reduced.
- Employee involvement can help break down silos and improve horizontal communications.
- New editions can bypass email altogether and be promoted as scrolling desktop news feeds to ensure message cut through.
- Reporting on which articles are being read and by whom helps ensure that the channel remains effective.

"SnapMag's use of user-generated content allows everyone to be part of the process of including information in the magazine," states Cosima Wagner.

In addition to SnapMag, Wipro Retail use SnapComms' Desktop Alert and Scrolling Newsfeed tools to deliver urgent and important messages directly onto the computer screens of the targeted employees.

"The SnapComms tools can cut-through and proactively push information to where it is needed. This is also an important factor for us."

In conclusion Cosima Wagner stated: "Our target audience notice our communications, they're not getting lost, which makes the SnapComms internal communications channels the most effective method for us."

SnapComms provides innovative employee communications channels to cut through noise and spark interaction. Including Interactive Screensaver Messages, Desktop Alerts and Scrolling Feeds, User Generated E-Mags and more. Please contact us at [email protected] or www.snapcomms.com.

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