wayConnected Announces TechCrunch Launch of Web App that Enables Users to Safely and Easily Connect and Share Information - with Just One Word

    GOLDEN, CO, May 21, 2010 /24-7PressRelease/ -- The personal information that people "own" has spiraled out of control, going from simple "business card" information to multiple connection points with friends, family and business associates through varied online networks, applications and mobile devices. At the TechCrunch Disrupt conference, held in New York from May 24 to 27, a new startup company, wayConnected (TM), will demonstrate how a one-word wayID (TM) will become the new way to safely and instantly access and share personal information from web-enabled devices.

The wayConnected free web application enables users to easily share and control access to all of their public and private information. Since updates are automatic and seamless, users will never have to manually enter anyone's contact information again. Most importantly, the wayConnected user never has to worry about losing their information due to a crashed computer or lost or damaged phone. All information is stored, secured and backed up by wayConnected, using Amazon's secure "cloud" storage solutions.

"The wayConnected application turns exchanging and syncing public, personal and shared information on its head," says wayConnected's Founder Jim Behrens. "A wayID is a ONE WORD, worldwide, lifelong identifier that represents all of a person's sharable public and private information. A wayID gives users full control of their own information - how it's shared and exactly who it's shared with."

Here's how it works:
Users choose their wayID by visiting www.wayconnected.com and registering a unique word. Once confirmed, they enter all of their sharable public and private information and set sharing categories (i.e., family, friends, business, clubs or teams). Since every wayID is unique, users can simply give out this single word to anyone to connect and share information. Best of all, once connected via a wayID, users never have to update each other's information again.

Simplicity, security and accessibility will make wayConnected an indispensable tool for all web-enabled device users. It also means that popular wayIDs will be reserved quickly. Since April 2010, wayConnected's userbase has grown into the thousands after a small "Friends and Family" private launch event in Colorado. New users are encouraged to reserve their IDs quickly, as the TechCrunch Disprupt Conference will be the first public release of the application and sure to generate a high response.

To learn more about wayConnected, please visit www.wayconnected.com or contact Julie at [email protected] or 720-413-5313. For those attending TechCrunch May 24 or 25, please visit the wayConnected booth located in the start-up alley.

About wayConnected
The wayConnected LLC is a partnership between seasoned Silicon Valley executive/serial entrepreneur Jim Behrens and the o2 Group, a Colorado-based web design, marketing and event production company. To learn more about wayConnected or to reserve your wayID, go to www.wayconnected.com.

About TechCrunch Disrupt
TechCrunch Disrupt, May 24-26 2010, at 570 Washington Street, is TechCrunch's inaugural conference in New York attracting over 1,500 leading technology innovators and investors and over 150 new startups. The format combines top thought-leader discussions with new product and company launches. To learn more, head to http://disrupt.techcrunch.com/.

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