Las Vegas Businesses Capture Burgeoning Jewish Market

    /24-7PressRelease/ - LAS VEGAS, NV, June 30, 2006 - Chai Connections, an infinity card program introduced by the UJC/Jewish Federation of Las Vegas, recently opened a new channel to one of the Las Vegas Valley's most influential, affluent markets.

The VIP benefits card was created to connect residents, merchants, professionals and organizations, adding value for everyone. By offering cardholders perks, Chai Connections brings new customers through the door for merchants... offering them direct access to American's fastest growing Jewish market.

Cardholder perks include: special offers, preferred pricing, VIP treatment and promotions from participating businesses and organizations. Businesses, professionals and service providers participate free, save for an $18 (Chai) membership fee which covers the cost of a Chai Connections merchant kit (signage and promo materials), plus a personal Chai card.

Once on board, Chai Connections marketing specialists help businesses structure a marketing incentive that adds real value. Businesses will reach customers through free monthly listings in a special section of The Jewish Reporter, the most widely read Jewish publication in Las Vegas; and, online via http://www.jewishlasvegas.com. The Jewish Reporter insert will also include very affordable ways to advertise, making merchants' messages even more powerful.

Personal Chai Connections cards are available to LV locals, and out of town visitors for use in Las Vegas for an $18 Chai membership fee. Individuals interested in receiving their very own Chai Connections card can contact Sari at the UJC/Jewish Federation of Las Vegas at (702)732-0556.

United Jewish Community, Jewish Federation of Las Vegas is an established nonprofit humanitarian organization that has served the Las Vegas Jewish community for three decades and continues to feed starving populations, provide rescue and relief, and build Jewish community in Las Vegas, in Israel and around the world.

The Chai Connections program is a win/win, for business and cardholders alike... a chance to reach new customers, add value and create community. For further information on Chai Connections, to become part of the Chai Connections Business Network, or for media inquiries, contact Barbara Kenig, In The Public Eye for UJC/Jewish Federation of Las Vegas at (702) 408-9808.

About In The Public Eye

In The Public Eye is an outcome drive public relations and publicity firm. For further information, please contact us at (702)498.9808.

# # #