US RODEO SUPPLY COMPANY IS NOW HACKER SAFE® CERTIFIED

    /24-7PressRelease/ - Winterset, IA, June 30, 2006 — US Rodeo Supply Company announced that its Usrodeosupply.com web site is now certified by ScanAlert as HACKER SAFE® , the world’s most widely adopted ecommerce security standard. US Rodeo Supply joins over 70,000 web sites in 40 countries that undergo daily security auditing by ScanAlert, the world’s largest web site security certification authority, in order to display the HACKER SAFE certification mark to their customers.

By displaying the date-stamped HACKER SAFE® certification mark on its site, US Rodeo Supply can address consumers’ well documented concerns about online shopping security. As long as US Rodeo Supply continues to pass these audits, Scan Alert will certify the site in real-time, enabling online shoppers to know their credit card information is continually protected.

"HACKER SAFE is very important to us because it is the de facto standard in independent ecommerce security certification and used by the biggest names in retailing,” said Matt Owen, Chairman and CEO of US Rodeo Supply Company, LLC. “The HACKER SAFE certification mark is widely known among consumers, and we want visitors to our site to understand the steps we’ve taken to keep their personal information out of the hands of hackers.”

“Seventy percent of consumers only shop at web sites with a recognized security protection seal, according to research that IBM released earlier this year,” said ScanAlert’s Director of Marketing Nigel Ravenhill. ”By meeting our security standard every day, US Rodeo Supply can leverage the HACKER SAFE brand and credibility among consumers and boost online orders.”

About HACKER SAFE Certification
HACKER SAFE is the world’s most widely adopted ecommerce security standard. ScanAlert only allows the certification mark to appear on sites that pass comprehensive daily security audits of ecommerce infrastructure. As long as a site remains secure, ScanAlert continually serves a HACKER SAFE certification mark directly to the retailer’s web site from ScanAlert’s network. In scientific testing by more than 400 retailers, including PETCO, Yankee Candle and Warner Brothers, HACKER SAFE certification increased sales conversion an average of 14%.

About ScanAlert, Inc.
Headquartered in Napa, CA, ScanAlert is the world’s largest web site security certification company, protecting over 70,000 web sites in 40 countries through the HACKER SAFE certification program. The certification mark indicates that these sites protect the personal data of millions of shoppers every day by meeting the highest federal and industry web site security standards. Brands that use HACKER SAFE to build the trust that builds their business include over 40% of the Internet Retailer Top 500 Guide to Retail Web Sites. For more information, please visit www.scanalert.com.

About US Rodeo Supply Company, LLC
Headquartered in Winterset, IA, US Rodeo Supply Company, LLC is a privately held Limited Liability Corporation that sells a wide variety of equipment and accessories to all levels of rodeo enthusiasts. For more information, please visit www.usrodeosupply.com.

# # #