Taco Del Mar Gifts Grads with "Grad Bucks" to Celebrate Academic Success

    SEATTLE, WA, June 10, 2010 /24-7PressRelease/ -- Taco Del Mar, a quick-service casual Mexican restaurant chain featuring Baja beach-style burritos and fish tacos, is honoring 2010 graduates throughout the United States this year with Taco Del Mar "Grad Bucks". From June 21st - June 27th, 2010, graduates are encouraged to bring their 2010 tassel into any Taco Del Mar or Del Mar's location and get "Grad Bucks" worth $2 toward the purchase of any menu item, including popular choices like the Mondo and Mondito burritos, fish tacos and enchilada-taco platters. The "Grad Bucks" certificate can be redeemed during the month of July, when Taco Del Mar will also introduce a new menu selection - crispy shrimp with spicy chipotle sour cream, only available for a limited time this summer.

"We're proud of the nation's graduates and wanted to congratulate them on this important accomplishment," said Elizabeth Andreini, CMO, Taco Del Mar Franchising Corp. "It's our gesture of support and encouragement as graduates move on to the next phase of their lives, be it more school, a job, travel, or a break. We're thrilled to participate in celebrating this exciting time and honoring the hard work of so many."

"Grad Bucks" are the non-cash equivalent of $2 and are redeemable at all Taco Del Mar and Del Mar's locations from July 1st through July 31st, 2010. Every Taco Del Mar and Del Mar's store nationwide will be giving away a total of 500 "Grad Bucks," one per customer, to tassel-toting 2010 graduates on a first-come, first-serve basis during regular store hours. To find the nearest Taco Del Mar or Del Mar's location, please visit www.tacodelmar.com.

About Taco Del Mar
Founded in Seattle in 1992 by brothers James and John Schmidt, Taco Del Mar is a quick-service casual restaurant chain inspired by southern Baja, Mexico and coastal beach shacks known for serving some of the tastiest burritos and tacos. Taco Del Mar was recently named one of "America's Top 10 Best Fast-Casual Family Restaurants" by Parents magazine and one of "America's Top 10 Healthiest Fast Food Restaurants" by Health magazine. As the fresh, fast alternative to traditional Mexican food, Taco Del Mar's ingredients balance taste and nutrition. The completely trans fat free menu features steamed long-grain rice, lard-free beans, and fresh-made tortillas. Taco shells are baked, not fried, and Taco Del Mar's salsas and guacamole are made with fresh ingredients daily. Taco Del Mar can be found in more than 200 locations throughout the U.S., Canada and Guam. For more information, nutritional facts, and a list of Taco Del Mar locations, visit www.tacodelmar.com.

Media Contacts:
Revolution PR for Taco Del Mar
Aaron Hilst
[email protected] | 206-355-3506

Revolution PR for Taco Del Mar
Jennifer K. Ritchie
[email protected] | 206-932-2454

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