Lauren Parisier Inducted into Cambridge Who's Who

    New York, NY June 15, 2010 /24-7PressRelease/ -- Lauren Parisier, President and co-founder of basq skin care, has been recognized by Cambridge's Who's Who for demonstrating dedication, leadership and excellence in consumer products.

President and co-founder of basq skin care, Ms. Parisier is responsible for all facets of her business from sales and marketing to new business development, new products and consumer insights. Her passion is idea creation and her forte is identifying consumer needs and emerging industry trends. After obtaining her Bachelor of Arts with honors in History and a minor in English from the University of Pennsylvania, she went on to receive her Masters in Business Administration from Columbia University. Members of the Cosmetic Executive Women's Council, she and her business partner Kelli Kenny are strong advocates for women owned businesses. In 2009, the basq product line was named World's Best in Maternity Skin care by Susie Gershman in her best selling Frommer's Shopping guide. In 2010, basq's Rebalancing Facial Cleanser won an iParenting Product Excellence Award.

Ms. Parisier and Ms. Kenny created the basq line with the idea of addressing the changing skin care needs of expecting and new mothers. They worked with the best minds in beauty, skin science and aromatherapy to create products women could literally fall in love with. Ms. Parisier has enjoyed the growth and success of basq and looks forward as their consumer base expands to include women in all life stages from pregnancy to weight loss, sensitive skin to mature skin and all the combinations in between.

For more information about basq skin care, please visit www.basqnyc.com.

About Cambridge Who's Who
With over 400,000 members representing every major industry, Cambridge Who's Who is a powerful networking resource that enables professionals to outshine their competition, in part through effective branding and marketing. Cambridge Who's Who employs similar public relations techniques to those utilized by Fortune 500 companies and makes them cost-effective for members who seek to take advantage of its career enhancement and business advancement services. Cambridge is pleased to welcome its new Executive Director of Global Branding and Networking, Donald Trump Jr., who is eager to share his extensive experience in this arena with members.

Cambridge Who's Who membership provides individuals with a valuable third party endorsement of their accomplishments and gives them the tools needed to brand themselves and their businesses effectively. In addition to publishing biographies in print and electronic form, it offers an online networking platform where members can establish new professional relationships.

Headquartered in Long Island's premier office building, RXR Plaza, the Cambridge Who's Who staff spans more than 10 departments and comprises a team of nearly 200 highly skilled and dedicated employees. Together they work to provide members with the recognition and exposure needed to further their careers, expand their businesses and network effectively in an economy where referrals are more important than ever.

For more information, please visit http://www.cambridgeregistry.com.

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