National Allergy Supply, Inc. Teams With DMinSite to Reach More Allergy Sufferers Online

    /24-7PressRelease/ - DULUTH, GA, July 09, 2006 - National Allergy Supply (Duluth, Ga. www.nationalallergy.com) has stepped up its outreach to allergy sufferers by teaming with e-commerce marketing services provider DMinSite (Covington, Ky. www.DMinSite.com). National Allergy Supply is America's largest supplier of non-drug, environmental-control products that help those with allergies, asthma, and sinus problems.

The goals of this partnership is to leverage DMinSite's proven direct-marketing techniques and innovative web-marketing strategies to get allergy-symptom fighting products into the hands of people who will benefit from them.

"We believe that DMinSite is a perfect match for National Allergy's web marketing needs due to their comprehensive approach to web-based solutions for traditional catalogers," says John Fry, vice president of marketing and sales at National Allergy Supply. "The team at DMinSite is smart, capable and has the experience to help us reach our aggressive Internet sales goals."

DMinSite has helped its clients grow Web sales at double the growth of Web sales in general for the past five years running. It was named one of the fastest-growing companies in the United States recently by Inc. Magazine in its annual Inc. 500 listing.

National Allergy's mission is to locate allergen-avoidance products like air filters and mite-proof pillow and mattress covers, authenticate their claims and benefits, and bring them to the public's attention through education and effective marketing programs. Currently, this mission is primarily accomplished through physicians who refer their patients to National Allergy and their e-commerce Web site, www.NationalAllergy.com . Since 1988, more than 10,000 physicians have referred their patients to National Allergy.

But with the more aggressive web-marketing strategies employed in partnership with DMinSite, National Allergy will be poised to more quickly reach Web users seeking solutions to their allergy problems. Among its many strategies, DMinSite employs closely monitored Internet search optimization, bringing new customers to their client sites profitably. Once the customers are at the site, DMinSite's online design, navigation and merchandising strategies allow those customers to find and buy exactly the products they need swiftly and efficiently.

What's more, DMinSite's actionable reports and regular personal consultation allow National Allergy online merchandisers to respond quickly to new product introductions, sales trends and customer search inquiries. "National Allergy chose DMinSite for their Web analytics and marketing solution after interviewing a number of other companies," says Fry. "We believe that DMinSite's approach to Web-based marketing represents our best opportunity to grow National Allergy's already significant Internet sales to the next level."

About DMinSite

DMinSite is a managed e-commerce partner specializing in catalog sales. Its key mission is to increase clients' sales at a profit by providing them with continual innovation and marketing strategies. The company is headquartered in Covington, Ky., with an additional engineering office in Cupertino, Calif. Visit online at www.dminsite.com or call 859-261-8700

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