fi360 Brings FinaMetrica Risk Profiling Solution to ToolKit Subscribers: New Alliance Supports Fiduciary Focus, Prudent Process for Managing Investments

    BRIDGEVILLE, PA, June 30, 2010 /24-7PressRelease/ -- Geoff Davey, co-founder of FinaMetrica, and Andy Frommeyer, fi360's director of products and services, announced they have entered into an alliance to further support fi360's Toolkit subscribers. "Now, more than ever, advisors must have a complete understanding of their clients' risk profile," said Davey. "With fi360's organizational focus on helping advisors execute their fiduciary responsibility, this new alliance will serve to further their objectives."
One key duty of a fiduciary is to diversify assets according to the risk profile of the investor. Finametrica's risk-profiling process provides a low-cost, easy to understand tool for gaining insight into clients' financial attitudes, values, motivations, preferences and experiences.

"Finametrica fits in as another tool available to fi360 Toolkit users to help manage a prudent investment process," said Frommeyer. "Our users have been asking for a well-crafted risk tolerance questionnaire. By partnering with FinaMetrica we are adding much more than a questionnaire - we are making available a best-in-class process for measuring client risk that is backed by years of research."

Adding a Finametrica subscription to an existing fi360 Toolkit subscription provides advisors with:
- Improved quality of advice
- Enhanced regulatory and common law compliance
- Improved client understanding of financial risk and their personal risk profile
- Confidence from using an independent, expert third-party psychometric tool

"Typically, risk has been expressed as statistical measures that are difficult for investors to understand and which fail to adequately communicate the potential negative consequences an investment strategy can have on the client's ability to meet investment objectives. Now fi360 Toolkit subscribers will be better equipped to address this critical topic with clients," added Frommeyer.

About FinaMetrica
FinaMetrica specializes in risk tolerance and risk-related matters. The FinaMetrica risk profiling system is based on a psychometric test of personal financial risk tolerance. Psychometrics, a blend of psychology and statistics, is the scientific discipline for testing attributes such as risk tolerance. Psychometrics provides international standards for the development of tests and for evaluating the qualities of developed test. Numerous academic studies have employed the FinaMetrica test and/or FinaMetrica data. The system enables advisers to make valid and reliable assessments of their clients' risk tolerance, incorporate those assessments into the financial planning process and explain risk meaningfully. More information: www.riskprofiling.com.

About fi360
Fi360 offers a comprehensive approach to investment fiduciary education, practice management and support that has established them as the go-to source for investment fiduciary insights. With substantiated practices as the foundation, fi360 offers world-class fiduciary training/education, tools, and resources that are essential for fiduciaries and those who provide services to fiduciaries to effectively and successfully manage their roles and responsibilities. Fi360 assists those who rely on their fiduciary education programs, including professional AIF and AIFA designees, by providing web-based analytical and reporting software and resources to achieve success. More information: Visit www.fi360.com or follow @fiduciary360 on Twitter.

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