Bruegger's Adds New Flavors, Brings Back Summertime Favorites in July

    DENVER, CO, July 06, 2010 /24-7PressRelease/ -- This summer Bruegger's Bagels, the nation's original bagel chain, will offer guests refreshing new summertime menu options and add to its popular and budget-friendly "4 under $4" breakfast sandwich menu.

Starting July 7, the 297-unit bagel chain will introduce a new line of Lemonade Coolers to add to Bruegger's growing iced beverage line, which also includes Iced Coffee Coolers and its popular Brueggaccino. The new Lemonade Coolers are available in two flavors - Classic and Strawberry - and are made with real sugar, reflecting Bruegger's commitment to high quality, simple ingredients.

Also new to Bruegger's menu is a Chipotle Spinach Egg Sandwich, a bagel sandwich made with eggs scrambled with spinach and cheddar cheese and served with chipotle sauce for an extra kick. The sandwich is available all day on Bruegger's 4 under $4 menu, which includes four breakfast sandwiches - that also make a great lunch - priced under $4. The other great sandwich options include the "Western" Sandwich, Egg White and Sundried Tomato Sandwich or the classic Egg, Cheddar and Bacon sandwich. Health-conscious egg whites are also available.

Citing a Mintel study projecting trends for 2010, Bruegger's CEO Jim Greco noted: "We recognize that value is important to our guests, but we know that high quality ingredients and authentic, simple flavors also play a large role. Our summer menu is a great example of bringing these two factors together for our guests."

An old favorite will also be back on the menu starting in July - Bruegger's Sundrenched Tomato & Bagel Salad. Made with fresh tomatoes, roasted red peppers, crispy lettuce and Asiago cheese, the salad captures the flavors of an Italian panzanella salad with an added twist - Bruegger's Rosemary and Olive Oil bagel pieces. The salad is served with a sundried tomato vinaigrette dressing and guests can add grilled chicken.

"In Sienna, Italy, I learned firsthand how fresh-baked bread is used to add flavor to dishes like panzanella salad," says Bruegger's Executive Chef, Philip Smith. "The addition of our authentic bagel adds a little fun."

Finally, Bruegger's will add a new "Baker's Choice" pairing to its menu, the third in an ongoing campaign to highlight its authentic bagels baked fresh all day using just five simple ingredients. Bruegger's Chef Philip Smith takes a simple breakfast combination - bagel with cream cheese and coffee - and pairs complementary flavors for a great guest experience. Starting in July, Smith will feature the Blueberry bagel with a limited time only Strawberry Cheesecake Cream Cheese and a Classic French Roast from Green Mountain Coffee.

About Bruegger's Enterprises, Inc.
Bruegger's Enterprises, Inc., an affiliate of Sun Capital Partners, Inc., is a leader in the fast casual restaurant segment. In its 297 locations in 26 states, the District of Columbia and Toronto, Bruegger's is dedicated to serving delicious, authentically made food that brings guests back again and again. Famous for genuine New York-style bagels baked fresh throughout the day, Bruegger's also bakes an array of fresh breads on site including honey wheat and hearty white. Guests can chose a variety of menu items that include unique cream cheese flavors, breakfast sandwiches, hand-tossed salads, hearty soups, sandwiches, panini and desserts, with a frequently changing menu reflecting seasonal and geographical specialties. Every day the neighborhood bakery features a Fair Trade CertifiedTM coffee from Green Mountain Coffee . Founded in 1983, Bruegger's is headquartered in Burlington, Vermont and supports its neighbors in every community it serves. For more information, please visit www.brueggers.com or become a fan on Facebook at www.facebook.com/brueggers.

Media Contacts:
Tracy Aiello or Kathryn Calley
214-379-7000
[email protected]
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