Leading Health Insurance Provider Hails Revolution with New Brand and Product Launch

    LEEDS, ENGLAND, July 14, 2010 /24-7PressRelease/ -- A leading health insurance provider promised to revolutionise the way UK consumers access health cover as it launched a new brand and product today.

Health365, backed by Westfield Health, is a new online health insurance product available direct to consumers, offering simple, quick and affordable health cover from just GBP15 per month.

It enables consumers, in less than five minutes and in just a few clicks at www.health365.com, to choose the health cover that best suits their needs, with less of the hassle often associated with health insurance applications.

Health365 has been developed to offer flexible cover to meet the needs of consumers. It provides healthcare benefits that can be used every day as well as cover for unexpected healthcare costs for more serious issues. It is primarily targeted at those who do not currently have any health cover, but who want to take more control of their health.

The new brand aims to be the industry's most digitally focused and innovative online product, which is competitively priced when compared with similar products on the market.

Building on over 90 years' experience in the health insurance industry, Westfield Health launched the brand and product following extensive independent market research. Findings revealed that 96 per cent of those questioned would be happy to purchase their health cover online and 40 per cent used to have private medical insurance and miss the extra security it provided.

Health365 will directly target this gap in the mid-market, attracting professional couples, individuals and families.

Jill Davies, Chief Executive of Westfield Health, said: "We are delighted to announce the launch of Health365 in a move that is certain to revolutionise the health insurance industry in the UK.

"Until now, people could choose to have a health cash plan and/or PMI. Health365 will redefine the health insurance landscape by providing consumers with a flexible alternative.

"Not only this, Health365 sets the standard in terms of customer engagement with the use of video to explain the cover clearly and simply. Then, in just a few minutes, customers can purchase cover to suit their needs.

"We're thrilled to launch this new brand and product. We are certain that consumers will see the direct benefits of Health365 and we look forward to providing many people across the UK with the health cover they desire without the prohibitive price tag, all backed by Westfield Health's renowned award-winning customer service."

For more information visit www.health365.com.

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