Warheads and Dylan's Candy Bar team-up for Warheads Weekend

    COLORADO SPRINGS, CO, July 16, 2010 /24-7PressRelease/ -- Warheads, the leading extreme sour candy, and Dylan's Candy Bar, the famous candy hotspot, are teaming up for a puckering good time on Saturday, July 17th and Sunday, July 18th at Dylan's Candy Bar flagship store in New York City. The Warheads Weekend will entail sampling of Warheads' leading candy products - Extreme Sour Hard Candy and Sour Chewy Cubes, along with Sour Face-Off Contests, Twitter Scavenger Hunts, and the official launch of the Extreme Sour Hard Candy Roll Pack.

"Dylan's Candy Bar is the largest and most extreme candy store in the world, so it was a perfect location to officially launch the new Warheads Extreme Sour Hard Candy Roll Pack, "states Andy Telatnik, Director of Marketing for Warheads. "This new product delivers the iconic Extreme Sour Hard Candy in a convenient, easy-to-eat/easy-to-share format. The pocket friendly product will definitely be a hit with our active, extreme consumers."

To help celebrate the launch of this great new product, Dylan's Candy Bar and Warheads will be sampling Extreme Sour Hard Candy and Sour Chewy Cubes to visitors at the store. In addition, Sour Face-Off Contests will reveal the best pucker faces and cool Warheads prize packs loaded with candy and Warheads branded goodies will be awarded. Also during the weekend, the Warheads Extreme Scavenger Hunt ensues with clues to secret locations in New York City on Dylan's Candy Bar (@DylansCandyBar) and Warheads (@WARHEADS) Twitter sites. Finders of these secret locations will win a Warheads branded skateboard and a Warheads Extreme Dylan's Candy Bar Basket. Warheads has promoted the event on its 250,000 fan Facebook site (www.facebook.com/WARHEADS) and through its Wally Warheads Club Members on its website (www.WARHEADS.com).

About WARHEADS
The Warheads brand is part of the Impact Confections leading portfolio of candy. Mass merchants, convenience, drug and grocery stores all turn to Impact Confections as the pacesetter in interactive candies. As a leading innovator for confectionery candies, Impact Confections is the recipient of numerous coveted industry awards for product originality. The company's diverse product portfolio encompasses such leading consumer brands as Warheads, Lollipop Paint Shop, and Carousel Pop. Impact Confections, Inc. also owns Melster Candies in Cambridge, WI, where it produces well known traditional goodies such as Circus Peanuts, Peanut Butter Kisses, Salt Water Taffy, Coconut Toasties, Chocolate Covered Marshmallow, and Creme Drops. For more information please visit www.WARHEADS.com.

About Dylan's Candy Bar
Dylan's Candy Bar is one of the largest candy emporiums in the world and the premiere destination for candy lovers. The store was founded by Dylan Lauren with the mission to bring out the child in everyone. The 15,000 square foot candy emporium features over 7,000 candies, a candy cafe as well as candy fashion and spa products in a whimsical setting. For more information please visit www.dylanscandybar.com

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