Sadler's Smokehouse Adds to Popular "Dinner for Two" Line

    FRISCO, TX, July 20, 2010 /24-7PressRelease/ -- Sadler's Smokehouse, Ltd., North America's leader in premium, pit-smoked meats, announces it will add two new items to its successful Dinner for Two product line: Pulled Pork with Baked Beans and Shredded Beef Brisket with Macaroni.

The new meal combinations build on the success of the Dinner for Two line, which was first introduced in 2009. The line offers popular BBQ combinations such as Sliced Beef Brisket with Home Style Mashed Potatoes and Country Style Riblets with White Cheddar Mashed Potatoes. The meals are fully cooked and ready to heat and serve in three minutes.

Each 20-ounce Dinner for Two meal features authentic, pit-smoked barbeque paired with a classic side dish portioned perfectly for the fastest growing segment of the U.S. population - one- and two-person households. The meals are value priced at MSRP $5.99 - $6.99.

"We launched this product line in the second half of 2009, after consumer research pointed to a significant demand for quality, convenient BBQ meals. In that short time, we've seen Dinner for Two grow to represent more than 20 percent of our retail mix," said Sadler's Executive VP of Marketing Greg Klein. "Our authentic pit-smoked BBQ delivers authentic taste in a convenient, value priced package. As a result, we're seeing strong growth, with double distribution for the Dinner for Two line since its initial introduction."

Sadler's Smokehouse continues to carefully select, trim, season and pit-smoke its meats with natural hardwood coals for hours at a time, using the same time-honored techniques from when the company was founded in 1948.

Sadler's Dinner for Two fully cooked meals feature innovative packaging designed for easy microwave heating. The line was first introduced in the ready-to-eat refrigerated meal section of 1,400 retail stores and has now rolled out to nearly 3,000 grocery stores throughout the United States.

About Sadler's Smokehouse , Ltd.
Sadler's premium smoked meats, authentic barbecue dinners and other entrees continue to pioneer the new segment of premium barbecue and fully cooked smoked meats. Sadler's Smokehouse products are sold in 42 continental states and internationally and the company continues to expand since its 2007 acquisition by Wholesome Holdings Group, LLC and Brazos Private Equity Partners, LLC. In June 2010, the Food Network's popular show, "Unwrapped," featured Sadler's in its "Fire it up" segment, now airing in rerun format. For more information visit www.sadlerssmokehouse.com or see the company's Facebook fan page at http://www.facebook.com/pages/Sadlers-Smokehouse-Ltd/71911064834.

Media Contacts:
Rebecca Wilkins or Lauren Jones-McClain
(214) 379-7000
[email protected]
[email protected]

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