Agent Provocateur Release Private Tapes

    LONDON, ENGLAND, August 02, 2010 /24-7PressRelease/ -- August 1st sees the release of the Agent Provocateur Private Tapes, inspired by the prevalence, intimacy and public/ private paradox of home videos in today's culture.

Private Tapes is a series of short, 'home-made' film clips of women displaying Agent Provocateur's Autumn/Winter 2010 lingerie to a video camera, in what appears to be her hotel room. Each Tape is directed by Johan Renck and produced by RSA (Ridley Scott & Associates), and is approximately 15 seconds in duration. Without exception, the Private Tapes each begin with the anonymous woman switching on the camera. It is seductively voyeuristic experience, though the viewer is in no doubt that the woman is empowered and entirely in control of the recording.

Stills from the Private Tapes make up the Autumn Winter 2010 lingerie lookbook; each capturing an intimate, erotic moment in a completely modern format. Caught in this way, the still images retain a slightly grainy filmic quality that is real, sensual and home-made. The Private Tapes and images are unveiled on the Agent Provocateur website on 1st August 2010 to coincide with the launch of the new Autumn Winter 2010 collection in stores.

About Agent Provocateur

Agent Provocateur was founded in 1994 opening its first boutique in Soho, London. They now have a retail network of 47 boutique outlets throughout Europe, the United States, Canada, UAE and Asia. The award-winning website has e-commerce facilities delivering worldwide, offering women everywhere exquisite lingerie: beautifully packaged and discreetly delivered. With headquarters in the East End of London the company is now owned by private equity firm 3i. Encompassing swimwear, beauty, hosiery and accessories in addition to lingerie, Agent Provocateur continues to excite and inspire on a global scale.

Website: http://www.agentprovocateur.com

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