Peter Balbus Appointed Director of Marketing for 3rd Annual Business Innovation Conference 2010

    RICHARDSON, TX, August 10, 2010 /24-7PressRelease/ -- Praveen Gupta, Lead Organizer for the 3rd annual Business Innovation Conference 2010 being held at Illinois Institute of Technology's Rice Campus in Wheaton, IL October 4-6, 2010, announced today that Peter Balbus, Managing Director of Pragmaxis LLC and a recognized innovation expert will be leading the conference's sponsorship and marketing activities.

"We are delighted to have Peter involved with us in this key role," said Gupta. "He has a large network of professional and personal contacts in the various realms of innovation and a very strong work ethic that translates into results. As a friend and colleague of Peter's, I am confident that his leadership will enable us to expand our reach and assemble a world-class complement of sponsors and conference attendees."

The 3rd annual Business Innovation Conference 2010 is a premier educational and networking event bringing together leading innovation experts and practitioners from business, academia and government to exchange experiences and explore and learn the science of innovation. The conference focuses on the tools we now have to master innovation so that we become continual thinkers, capable of innovating on demand, and managing innovation teams to predictable outcomes.

Attendees of the 3-day event will have the opportunity to attend 6 high-impact workshops, 18 outstanding speaker presentations, and 5 compelling keynote addresses from a diverse range of industries and domains - but all focused on delivering practical tools and methods to dramatically enhance your ability to generate and manage innovation. In addition, attendees will also make invaluable new professional connections and have opportunities to share ideas and experiences with other accomplished innovators from around the US and the world.

For more information, including registration instructions and sponsorship opportunities, please visit http://www.businessinnovationconference.com.

About Pragmaxis LLC

Pragmaxis LLC is an independent innovation management consulting group that specializes in assisting clients to define and operationalize technology commercialization and new market development initiatives. The firm helps clients understand how specific industries are likely to be shaped by technology, competitive and regulatory forces over the next 5-10 years and how these dynamics will create specific opportunities and risks.

Pragmaxis offers particular expertise in assisting clients to identify compelling opportunities and define alternatives for maximizing the value represented by these opportunities through pragmatic strategic commercialization and market capture approaches. Industries served include aerospace, manufacturing, medical devices, high-tech, electronics, plastics and process synthesis, specialty chemicals, energy, LED lighting, financial services, consumer goods and telecommunications.

Website: http://www.pragmaxis.com

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