Real Sunshades that Real Kids will Really Wear!

    SANTA MONICA, CA, August 11, 2010 /24-7PressRelease/ -- It's a fact. Kids' eyes need serious protection from the harmful effects of the sun. In fact, young eyes are more prone to sun damage than grownup eyes. And yet, while 82% of parents encourage their kids to wear sunscreen, only 32% do the same for sunglasses.

"It's important to be aware of protecting your children's eyes from UV exposure, just as you would their skin," said Dr. Kevin Mickey, Chief of Pediatric Ophthalmology at St. Joseph's Children's Hospital. "You want to try and get them to use sunglasses that are 100% UV protective to prevent long term damage."

Real Kids Shades (RKS), the leading innovator in the design and manufacture of children's sunglasses, is making it easier than ever for parents to do just that with a complete line of sunshades that offer total UV protection - and that kids love to wear. After all, a great pair of sunglasses won't do much good if a child won't wear them. Importantly, RKS offers style and protection at affordable prices, so parents don't have to compromise their children's eyesight - or their budget.

RKS is presenting eight styles of kids' eyeshades for 2010-11. Every pair of RKS eyeshades features shatterproof, impact-resistant polycarbonate lenses that offer 100% protection against UVA and UVB rays to 400nm. Designed to fit children from when they're infants through age 12, these styles are suitable for a full range of activities, from a pleasant day at the beach to the most demanding action sports. Frames come in a variety of colors and are available for immediate shipment.

MFS - My First Shades designed for babies, toddlers and kids up to age 5. Neoprene bands keep these eyeshades comfortably in place and shatterproof polycarbonate lenses protect young eyes. They even float. MSRP $14.99

Flex - Rubberized frames designed to survive the bends and twists a youngster can dish out are the hallmark of this style. Girls get a wide-eyed Jackie-O look, while the boys style is slim and tapered. Perfect for kids ages 3 to 7. MSRP $14.99

Racer - Kids get a little older and style gets more important. Unique, single-loop lens and wrap-around matte-metallic frames bring out the racer in boys and girls ages 5 to 12. MSRP $14.99

Glide - Polycarbonate wrap-around frames with rubber-tipped temples make these frames as tough as they are good looking. Older kids will love looking just like Mom and Dad. MSRP $14.99 - $16.99

Xtreme Sports - As the name implies, these sunshades are built to keep up with action-oriented kids. A mesh-lined neoprene band keeps wrap-around frames in place when the action gets "xtreme". Foam-backing on the frames and anti-fog vents keep dust, debris and peripheral light away from sensitive eyes. MSRP $19.99

Xtreme Elements - Foam-backed loop lenses and a soft neoprene band are super-comfortable, so they'll stay where they belong - on the face. Perfect for active little ones. MSRP $19.99

Xtreme Chill - This style kicks it up a notch, delivering enhanced style and function. High-performance Xylex frames with rubber-tipped temples hold mirrored extended shatterproof Revo lenses. Plus, the Chill will accommodate prescription lenses. MSRP $34.99

Xtreme Convertible - Versatility and style come together in these high-tech eyeshades. Quick-lock tabs allow a youngster to convert from temples to sports band in just seconds, making it easy to go from the playing field to the picnic. Vented Xylex frames and shatterproof Revo lenses meet ANSI Z87.1 safety standards and are designed to meet ASTM F803.1 sports safety standards. This is serious gear for active kids. MSRP $39.99

"We've got a serious product that's a lot of fun," said Lisa Medora, Executive Vice President, Marketing and Product Development with Real Kids Shades. "And affordable prices make it easier for every family to provide this important level of protection for their children."

Real Kid Shades
Real Kid Shades meet the strictest American, European and Australian standards in eye protection and are Consumer Product Safety Improvement Act (CPSIA) compliant. They are also CE Certified, and FDA approved for protecting children's eyes. Find out more about Real Kids Shades and their line of innovative children's sunglasses that provide 100% UVA/UVB protection by visiting www.realkidshades.com.

BrandDNAinc
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