Book Marketing for Sales Strategies with Book Publicity Expert Annie Jennings PR

    BELLE MEAD, NJ, August 14, 2010 /24-7PressRelease/ -- BOOK PUBLISHING SKYROCKETS - MORE BOOK MARKETING FOR SALES TIPS: With the print on demanding publishing industry experiencing rapid growth, there are over 1 million published authors all wanting book marketing and book publicity.

YOU ARE ONE IN A MILLION, LITERALLY. This 1 million number is the approximate number of books published (without including e-books) in 2009. This 1 million figure represents an increase from about 300,000 books published in 2006. Keep in mind the non-traditional sector of book publishing increased to about 765,000 book published in 2009 up from about 22,000 in 2006.

THAT'S A LOT OF BOOKS FOR SALE. That's a lot of authors who need to know about book publicity.

That's a lot of authors with the need to know HOW to market their book for sales.

Let's assess our marketplace for book marketing and book publicity. We have huge supply and decreased demand due to the recession and changing methods of the way consumers find out information. Sounds to me like book authors need a strategy created for this economic and business scenario.

Enter national publicity expert ANNIE JENNINGS PR: Annie Jennings is a leading publicity expert who gets her clients booked on major radio shows, national TV shows, in print media outlets, national magazines and on major heavy hitter internet news sites.

MARKETING FOR BOOK SALES - THE BOOK MARKETING FOR SALES STRATEGY WHEEL: Annie Jennings of the national PR firm, Annie Jennings PR, has identified a special marketing for sales strategy wheel with each spoke of the wheel representing a specific marketing strategy.

For an MP3 audio of the entire MARKET A BOOK FOR SALES teleseminar replay go to http://www.anniejenningspr.com/publicitypro.htm (BOOK MARKETING FOR SALES audio replay is free).

Also visit Annie's blog at http://www.anniejenningspr.com/blog for more tips on book marketing and book publicity. Meanwhile, here are a few book marketing tips to get your book publicity on track.

MARKET A BOOK FOR SALES: PROFESSIONAL BOOK CREATION

Create an "easy to read" style book with professional quality font and spacing. Go with the industry standard on the number of pages. Don't have too many pages or too few. Be sure to invest in a great cover design. Take special care that the book's title is not offensive to anyone but is catchy and that the subtitle explains exactly what the benefit to the reader (but not too long as that suggest you are an amateur). A good tip to keep in mind is that book marketing starts with the first word of the title.

MARKET A BOOK FOR SALES: USE FACEBOOK, TWITTER AND SOCIAL MEDIA

Authors should have a presence on social media so they can reach their readers. Authors can search for their niche market and begin to build relationships. Be sure to learn about social media etiquette. It is essential to have a presence in social media - on FACEBOOK and on TWITTER. Find and follow others, build relationships and be a good community member. Will your book be the next viral sensation? Well, one thing is certain; you have to be in it, to win it. Your market has to know about you and your book.

MARKET A BOOK FOR SALES: BE NEXT!

Being NEXT comes from many years of experience in your industry. If you are able to capture NEXT, you are in a great position for book marketing success. Social media is a great way to get to know others and let others get to know you. If your market gets to know you and they respect your info as being cutting edge and NEXT, they will be more likely to buy from you.

MARKET A BOOK FOR SALES: WHAT'S THE BIG WIN FOR BOOK SALES?

Speaking events are a big hit for book marketing and book sales. This makes sense for several reasons in that you are usually speaking to a targeted audience that is already interested in you and your message plus your audience gets a chance to sample your knowledge and style. Many authors speak for free to get the book marketing advantage that includes back of the room book sales, pre-sales of the book for the event, getting the email addresses of the people are attend so you can add them to your community. Speaking to your target market is one of the biggest WINS for book authors. Getting up close and personal with your readers and target market is proving to be a great strategy for books sales.

Want more publicity tips? Go to http://www.anniejenningspr.com
Want book promotion strategy? Go to http://www.anniejenningsbookpromotion.com
Want mega PR strategy? Go to http://www.anniejenningspublicity.com

Annie Jennings PR is a National Media Strategist providing publicity, branding and marketing and media packaging and development strategies to experts, analysts, businesses, corporations and individuals including book authors.

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