Michaels Celebrates Moms and Babies with "Baby Week"

    IRVING, TX, August 17, 2010 /24-7PressRelease/ -- Michaels, North America's largest arts and crafts specialty retailer, announces "Baby Week," a series of in-store workshops for friends and family to make affordable, personalized baby gifts, room decor and keepsakes that will be treasured for years to come.

Workshops will be held Sunday, August 29 through Saturday, September 4 in all 1000+ U.S. and Canada Michaels stores. At each event, customers will work alongside Michaels experts on handmade items for baby that can be completed for less than $8:
- Sunday, August 29 (1 - 3 p.m.): Baby Room Decor - Personalize baby's room with unique, handmade baby decor that also makes a great shower gift. Cost: Free supplies with purchase of clay pots and blocks.
- Tuesday, August 31 (6 - 8 p.m.): Yarn Baby Shower Bag - Add a whimsical, personal touch to a shower gift with a handmade yarn chick. Cost: Free supplies with purchase of bag.
- Wednesday, September 1 (6 - 8 p.m.): Welcome Home Paper Bag Book - Create the perfect keepsake for baby with a personalized memory book. Documents baby's "firsts" to share for years to come. Cost: Free supplies with purchase of ribbon.
- Thursday, September 2 (6 - 8 p.m.): Time Capsule Keepsakes - Celebrate baby now and forever with a handcrafted time capsule keepsake. Seal it tight to treasure at a later date. Cost: Free supplies with purchase of pail.
- Friday, September 3 (6 - 8 p.m.): Hospital Door Plaque - Welcome baby with a customized hospital door plaque. This special gift will be a great room identifier at the hospital and the perfect embellishment in the nursery. Cost: Free supplies with purchase of wood plaque and embellishments.
- Saturday, September 4 (1 - 3 p.m.): Big Brother/Big Sister Welcome Home Canvas - A special "welcome home" canvas from big brother or big sister is a sweet gesture that's sure to be cherished forever. Cost: Free supplies with purchase of canvas. Ages 3 and up welcome.

"Getting ready for a new baby is a special time for families, and our Baby Week projects offer a creative and inexpensive way to let everyone, even the kids, get involved," said Michaels' Senior Vice President and Chief Marketing Officer Paula Puleo. "Whether it's a shower gift, a keepsake or something for the nursery, Michaels has project ideas and supplies for making unique, thoughtful items for new moms and babies."

Michaels now features an expanded line of DIY baby shower invitations, decor, games and accessories, as well as baby apparel project supplies and nursery decor items. More homemade baby gift and decor ideas, with instructions and materials lists, can be found at www.michaels.com/baby.

About Michaels
Irving, Texas-based Michaels Stores, Inc. is North America's largest specialty retailer of arts, crafts, framing, floral, wall decor, and seasonal merchandise for the hobbyist and do-it-yourself home decorator. The company currently owns and operates more than 1,030 Michaels stores in 49 states and Canada and over 140 Aaron Brothers stores. For more information visit www.Michaels.com.

Media Contact: Kristen Kauffman or Alexandra Elliott
(817) 329-3257
[email protected]
[email protected]

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