BMA BOSTON RESURGES WITH COMPELLING 2006/2007 SEASON FOR BUSINESS MARKETERS

    /24-7PressRelease/ - BOSTON, MA, August 09, 2006 - The Business Marketing Association of Boston (BMA) is excited to announce a new look and inventive programs for the 2006/2007 season, including the Best Practices in Marketing Virtual Seminar Series, revamped website and the addition of several new Board Members. The BMA of Boston is the area's premier association for B2B-focused marketing professionals.

The BMA is launching the first of its new innovative 'Best Practices in Marketing Virtual Seminar Series' on September 14. These streaming web-based seminars will be facilitated by noted industry leaders and cover timely topics focusing on marketing best-practices. Members can register for the series at the BMA web-site - http://www.thebmaboston.com. The fall series schedule is as follows:

• "Best Practices in B2B Demand Generation: 8 Critical Success Factors in B2B Lead Generation" September 14, 2006 @ 1:00PM
Brian Carroll, Award winning author of the "B2B Lead Generation Blog"
• "Best Practices in Public Relations: How new communication vehicles (Blogs, podcast, groups, etc.) are reshaping the PR landscape" September 28, 2006 @ 2:00PM
Matthew Podboy, Award winning author of "Active Voice"
• "Best Practices in Email Marketing: Strategies & Tactics to help improve your email marketing" October 12, 2006 @ 2:00PM
Chris Baggott, Award winning author of the "Email Marketing Best Practices Blog"
• "Best Practices: Applying Neuromarketing in B2B Marketing: 6 ways to stimulate the brain to improve marketing results" October 24, 2006 @ 2:00PM
Christophe Morin, Author of the "Neuromarketing Blog", and "Selling to the Old Brain"
• "Best Practices in Search Engine Optimization: How to enhance your site traffic and improve results" November 16, 2006 @ 2:00PM
Chris Boggs, Award winning Author at the SEO Roundtable Blog
• "Best Practices in B2B Podcasting: Leveraging Podcasts to enhance your market presence" December 14, 2006 @ 2:00PM, Patrick Moorhead, B2B Podcasting Guru at Razorfish

The BMA is also pleased to introduce several industry leaders as new members of its Board of Directors.
• Matt Mamet, the President of Embarc, will serve as the Vice President of Internet Marketing.
• Gary Morris, the Founder and President of Marketing Advocate, will serve as a senior advisor and assist in event planning and implementation of the organization's 1-to-1 marketing strategy.
• Chris Perkett, the Founder and President of PerkettPR, joins as Vice President of Programming.
• Will Robinson, VP of Marketing and Strategy for Defense Commercialization and Audiuty, joins as Vice President of Public Relations.
"The BMA Boston is progressively evolving to better serve the area's business marketing community - we are excited about our new season of innovative programs featuring an all-star lineup of industry stars," said President Michael Lewis. "We have focused the entire program on presenting best-practices in several areas of marketing to help educate our members on how to optimize their performance as marketing professionals. Combined with the addition of so many new, high-profile individuals to our board, we're providing a much deeper knowledge base and network for all of our members. Expect more exciting announcements from us in the coming months as we continue to grow the BMA Boston."
About the Business Marketing Association of Boston:
The Business Marketing Association (BMA) of Boston is the area's premier association for B2B focused marketing professionals. As the local chapter of the International Business Marketing Association, we are the professional growth and networking organization for business-to-business marketing professionals who want to stay on top of the game. The BMA is a worldwide organization with over 3000 members and provides today's marketers with broad information and educational resources, in addition to networking opportunities through local chapters, conferences and seminars. To learn more about the BMA Boston or to join an event, visit our website at www.thebmaboston.com

For Further Information, please contact:

Will Robinson
Vice President of Public Relations
The Business Marketing Association of Boston
617.283.0084
[email protected]

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