CiCi's Pizza Highlights Endless Value with Return of $3.99 Buffet

    COPPELL, TX, September 22, 2010 /24-7PressRelease/ -- Back-to-school and busy lives have many families feeling pinched for time and strapped for cash. But with CiCi's $3.99 all-you-can-eat buffet deal from September 22 - October 3, families can fit a sit-down meal with incredible quality and a great price into their busy schedules.

"We're still celebrating CiCi's 25th anniversary with our $3.99 offer as a thank you to our loyal guests," said Nancy Hampton, Chief Marketing Officer for CiCi's Pizza. "Fall is busier than ever for many people, and so for two weeks CiCi's will offer hot and fresh pizza and endless value in a fun, easy atmosphere at a celebratory price."

Here's how CiCi's $3.99 anniversary deal makes it easy for families and other guests to find endless value at lunch and dinner:

1. Find time for your family to be together at CiCi's.
Studies show kids who eat most often with their parents are 40 percent more likely to say they get mainly As and Bs in school than kids who have two or fewer family dinners a week. With kids' busy school schedules and extra-curricular activities, CiCi's is a quick, affordable way to have a sit-down family dinner.

2. Save money at CiCi's.
A recent survey shows the average household spends $606.40 for back-to-school needs. CiCi's serves up an affordable, family dinner with choices for everyone. For less than $4, CiCi's buffet features unlimited hot soup, fresh breadsticks and crisp salad, up to 20 fresh pizzas and gooey oven-baked desserts for only $3.99.

3. CiCi's provides your family balanced meal options.
The veggie pizzas, salad and soups at CiCi's mean you can offer your family a well-rounded meal with foods from all the food groups. For parents, two Vegetarian Italiano slices are equivalent to three Weight Watchers points. Sneak in more vegetables for kids - CiCi's takes special orders, so ask for some green peppers on that pepperoni pizza.

4. Remove the veto vote with CiCi's variety.
Every family's been there: One person wants ham and pineapple, but someone else won't eat anything but plain cheese. CiCi's has the answer to family harmony with its buffet featuring up to 20 piping hot pizzas straight from the oven. And if guests don't see their favorite pizza on the buffet, CiCi's will make it. It's our Hot and Fresh Guarantee. At CiCi's, choice rules.

5. CiCi's offers great taste at a great price.
Value is about quality foods like whole-milk mozzarella cheese, special seasoning blends, always fresh ingredients and dough made by hand throughout the day. At CiCi's, delicious food is always the first, middle and last priority.

Offer only valid at participating locations. Please call your local CiCi's Pizza or visit www.cicispizza.com to find a participating location.

About CiCi's Pizza
CiCi's first restaurant opened in Plano, Texas in 1985. The family-oriented restaurant is known for its popular pizza, pasta and salad buffet featuring up to 20 varieties of pizza and fresh ingredients for $5 and change. Today, the expanding company has more than 600 restaurants in 35 states. CiCi's commitment to value was recently recognized in USA Today, Restaurants & Institutions and Nation's Restaurant News, which ranked CiCi's No. 1 in sales and unit growth among pizza chains for the past four years. In 2010, Parents magazine ranked CiCi's to its top family friendly list. Entrepreneur magazine ranked CiCi's Pizza first in the Italian restaurant industry category in 2009 and 2007. Also a franchise veteran, CiCi's was named to a list of the top 25 performing brands in the Wall Street Journal's guide for entrepreneurs and a top 200 franchise concepts by Franchise Today.

For more information about CiCi's, visit www.cicispizza.com or www.facebook.com/cicis.

Contacts:

Erin White or Rebecca Wilkins
SPM Communications
(214) 379-7000
[email protected]
[email protected]

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