Cloggs.co.uk: Reebok EasyTones - The ReeTone Campaign Shows Its X Factor

    BIRMINGHAM, ENGLAND, September 28, 2010 /24-7PressRelease/ -- Saturday night's X Factor is set to be the launching point for the Reebok Reetone Publicity campaign. The main focus of the relaunch will be the Reebok EasyTone trainer, this best selling shoe claims to stimulate muscle activity which helps to improve fitness and muscle density.

The ex-glamour model Kelly Brook supported the campaign during the summer. The body-icon was placed onto billboards and posters all over the globe, sporting only the Reebok EasyTone Trainers. This sensational campaign created a massive amount of publicity for the brand and many retailers saw a dramatic increase in their sales. However, Reebok intends on pushing publicity even harder with tomorrow night's TV advert. The advert will feature Kelly Brook completing household chores whilst wearing the EasyTones and skimpy outfits.

Reebok are placing a large amount of their marketing spend into this second round stage of advertising, in order to create even more sales for the toning shoes range. In an attempt to add more weight to the campaign, several male celebrities have also been enlisted such as Footballer Thierry Henry and F1 Driver Lewis Hamilton. The male celebrities are intended to entice those males who are interested in fitness and looking to add new toning footwear to their wardrobe.

Whilst Reebok are a strong household name, the need to relaunch such a large marketing campaign does not come as a surprise. Reebok have suffered from accusations of unethical production methods and 2009 saw 300 job cuts. It is clear the brand needs reinvigorating and the innovative EasyTone Trainer maybe just the shoe to do it.

Reebok Easytones are available at several online retailers.Cloggs.co.uk offer a full range of Reebok Easytones, all of which come with Free Delivery and Exchanges.

Website: http://www.cloggs.co.uk

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