NOKs Characters Invade the United States

    /24-7PressRelease/ - NEW YORK, NY, August 16, 2006 - NOKs, the revolutionary video game that combines 3D character collecting with action packed battles, will hit U.S. PCs this month. Founded in Israel in 2001 and originally published by Atari, NOKs reaches U.S. consumers with more characters, enhanced graphics and better gameplay. The game features over 200 uniquely coded, 3D, intelligent characters called NOKs. The NOKs, which can be removed from the collecting album within the game, can be placed on the user's desktop, independent of the game, and conversations between the NOK and the user can take place.

"Starting as a new, anonymous game, it [NOKS LLC] managed to emerge as one of the well-known games in Israel in an extremely short period of time," said Ofra Bechar, VP Sales & Marketing for Atari Israel.

Additional NOKs, and NOKs of greater value, can be won by moving successfully through the 21 challenging battle arenas. The user experience is enhanced by the graphically stimulating background and variation of music. Sports, Alice in Wonderland, Disc Jockeys, and Singers are just a few of the many themes of NOKs characters. The company will continue to release new NOKs on a monthly basis. Recognizing an individual's passion for collecting, users have the ability to trade NOKs in the game's trading market in order to obtain a NOK they could not otherwise win.

"We strongly believe the unique gaming experience that NOKs presents will connect with gamers here in the U.S.," says Lior Messinger, the company's Founder and CEO. "NOKs adds another dimension to traditional games by enabling users to collect in-game characters, much like people collect baseball or Yu-Gi-Oh cards"

The gaming industry has been one of the fastest growing over the past decade. Despite market fluctuations, economic indicators point to an overall increase in the market in 2006. The NOKs game is currently developed for gaming on the PC (representing the majority of the gaming platforms). The uniqueness of the NOKs game will appeal to several genres, including Action, Strategy and Family & Children's. These genres comprise 51.1% of the current gaming market.

The game retails for $19.99 and can be downloaded from http://www.noks.com.

Press Contact:
Ted Kohnen, VP of Marketing
[email protected] 1-917-582-1572

About NOKs Technologies
NOKs Technologies, a game development company founded in 2000 by Lior Messinger in Tel Aviv, Israel, NOKs released its first game, NOKs Collecting Battles in 2003 with Atari of Israel.

NOKs distinguishes itself from other video game studios by creating gaming worlds that puts collecting at their heart, ala Baseball and Yu-Gi-Oh cards. Standing at the center of attention are the NOKs: collectible-3D-intelligent characters, each one owned by a specific player and uniquely identified by the company's central server.

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