Pelican Brands Announces New Distribution into 16 Markets for Napa Smith Beer; Napa Smith Beer Momentum Builds to National Rollout by Q1 2011

    CARMEL, IN, October 13, 2010 /24-7PressRelease/ -- Further to the announcement of its agreement to acquire Napa Smith Brewery & Winery, Pelican Brands is pleased to confirm that its first tranche of distribution expansion outside Northern California has been successfully secured. The Company announced today that Napa Smith's portfolio of award winning craft beer is now winning favor with consumers far outside its home turf of the Napa Valley and the Bay Area.

Don C. Hammond, President of Pelican Brands said, "Since we brought Napa Smith into the Pelican Brands fold, we have worked hard to identify long term partners to bring its wonderful brews to new markets and consumers. Of course, the logical first step was to commence developing the market in Southern California and we are proud to be partnered in this endeavor with Wine Warehouse. One of the great attractions of Napa Smith is that it bears all the hallmarks of a brand with national potential." Hammond continued, "I am pleased to announce that Napa Smith Beer is now on sale in 16 states with some of the industry's most respected names in distribution."

Steve Morgan, President of Napa Smith, confirmed that the brand is now offered in 16 markets: California, Hawaii, Illinois, Oklahoma, Georgia, Alabama, Tennessee, Florida, Delaware, Maryland, Kentucky, Indiana, Arizona, Massachusetts, Connecticut, and the District of Columbia.

Napa Beer Smith Beer announced the following distributor partners by market:
- AL - Alabama Crown,
- AZ - R-NDC,
- CA - Wine Warehouse, Eagle, Nor Cal, Superior, and Donaghy,
- CT - Rogo and F&F,
- DC & DE & MD - Prestige Beverage Group,
- FL - R-NDC,
- GA - Georgia Crown,
- HI - Paradise Beverage,
- IL - Stoller Distributing,
- IN - World Class Beverage (Monarch),
- KY - Bryant Distributing,
- MA - Burke Distributing,
- NC - Mutual Distributing,
- OK - Jarboe and Quality Beverage,
- TN - United, R.S. Lipman, and Tennessee Crown,
- TX - Ben E Keith,
- VA - Guiffre Distributing and Associated Distributing

J. Smoke Wallin, Chairman & CEO of Pelican Brands, added, "We are having tremendous success with Napa Smith beer across the US. This brand is really special and is in the sweet spot of the rapidly growing craft beer market, which is why we agreed to acquire it recently. We expect to invest significantly into the brewery and expand both our production capability and our sales reach in 2011."

About Napa Smith Brewery
Napa Smith Brewery is located at the southern gateway to Napa Valley, just south of the town of Napa. Napa Valley is internationally known as a destination for those individuals who seek the best that life has to offer. Napa Smith is proud to contribute to the Napa tradition of hard work, craftsmanship, and artistry with the introduction of its unique family of beers. It creates its beers using proprietary recipes developed by Master Brewer Don Barkley - a veteran of 30+ years in the craft brewing industry. www.napasmithbrewery.com

About Pelican Brands
Pelican Brands manages a portfolio of premiere import & craft beers, artisanal spirits and fine wines. Pelican Brands' team and partners have extensive experience in the global beverage and consumer packaged goods industries. Pelican Brands is headquartered in Carmel, IN, offices in the United Kingdom and a sales team covering the U.S. market. www.pelican-brands.com

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