FitnessFootwear.com Crushes the Competition with New E-Commerce Website

    HERTFORDSHIRE, ENGLAND, October 14, 2010 /24-7PressRelease/ -- This week, active lifestyle specialists FitnessFootwear.com officially announced their new website following weeks of research and development to create the ultimate online shopping experience for sports and outdoor shoes.

Inspired by the most successful US online retailers and the biggest UK supermarkets, FitnessFootwear.com has taken a new approach to online shopping by simplifying its site with fewer pages and faster navigation.

The new website was launched last Friday morning and instantly saw a spike in traffic and sales as new customers liked what they saw and returning customers were able to quickly make their way to the checkout faster than ever before.

"We simply made sure our customers are never further than 3 clicks away from our home page," explained FitnessFootwear.com Managing Director Luke Barlow.

The new FitnessFootwear.com website uses far fewer pages, ensuring that the home page is always within easy reach while reorganising their 8,000 products into just 4 manageable main categories: Outdoor, Running, Toning and Casual.

"Shopping online should be like going to the super market," continued Mr Barlow. "You should be able to easily find what you're looking for, or at the very least know where it might be. Otherwise you get lost, confused and leave because you can't quickly find what you're looking for."

Stocking a wide range of niche footwear from casual Merrell trainers to warm, waterproof womens snow boots and even lightweight barefoot running shoes like Vibram Five Fingers, FitnessFootwear.com is a diverse sports and outdoor shoes specialist, catering for all kinds of outdoor adventurers, be they runners, hikers, or everyday dog walkers.

"We're passionate about our products," said Mr Barlow, "and we'd never sell a shoe that our staff wouldn't wear. By having first hand knowledge of our products, we're able to offer our customers unrivalled advice when it comes to their active lifestyles, whether that's running, barefoot running or something as simple as a pair of casual shoes for everyday walking."

This specialist approach has formed the foundation of FitnessFootwear.com's success, by understanding their market and their demographic while being able to intelligently forecast future opportunities.

Founded in 2004, the active life style specialists have grown year on year, continuing to focus on a niche footwear market and providing fine quality footwear for a wide range of outdoor activities at competitive prices.

To browse the new website, visit www.fitnessfootwear.com.

A state of the art website is just the first step in FitnessFootwear.com's latest plan to deliver a superior online shopping experience to a wider online audience. Expect more exciting future developments from this web savvy underdog over the coming months!

About FitnessFootwear.com
In 2004 Fitness Footwear began as a family business selling toning shoes. We've grown tremendously in just a few years, but we've kept our core values through thick and thin. And that's to always put our customers first by offering great service, Free Delivery, easy returns and friendly advice over the phone and via email. Today we're still growing and continue to enjoy a lively environment of family, friends and new recruits all challenging the way people shop online for their sports and outdoor shoes. We have a real passion for the products we sell whether they're Merrell Chameleons, Birkenstock sandals or Hi-Tec walking shoes. And as a group of active enthusiasts we tend to wear these products ourselves, so we can always give you firsthand experience and advice when it comes to sizing, styles and getting the best value for your money.

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