Christmas Gift Shoppers Desert the High Street

    SURREY, ENGLAND, October 30, 2010 /24-7PressRelease/ -- As the festive season approaches and shoppers gear up for their annual Christmas spending spree, it is noticeable just how much our shopping habits, particularly when it comes to Christmas gifts, have changed in a relatively short period of time.

Just 10 years ago online shopping accounted for less than 1% of UK retail sales. This Christmas, however, is expected to see a growth in online sales of 16% to GBP6.4 billion*. Even as the economy continues to emerge from a significant slump the rise and rise of e-commerce shows no sign of slowing.

Notonthehighstreet.com, multi award winning online gift retailer, is predicting increased Christmas sales for 2010 of 131% year on year. Holly Tucker and Sophie Cornish, founders of notonthehighstreet.com, attribute their e-retail company being recession resistant to the originality of the gifts and products it sells as well as the ease of shopping on their website: "If anything, e-commerce comes in to its own when consumers are tightening their belts. It's increasingly hard for the high street to compete with the huge choice and ease of accessibility consumers find particularly at notonthehighstreet.com where they can buy something personalised and original to give more meaningful gifts."

Notonthehighstreet.com combines the appeal of online gift shopping for a generation of consumers who are used to finding exactly what they want online, with the excitement of discovering unique and original gift ideas, but with none of the stress associated with the traditional Christmas shop.

Holly Tucker and Sophie Cornish add: "Visitors to notonthehighstreet.com will find a hugely diverse and carefully selected range of gifts from 1,600 of Britain's most creative designers. This makes it easy for Christmas shoppers to track down something unique and special that you simply wouldn't find on the high street, let alone with the speed and convenience our website offers. It is easy to see why more and more shoppers are deserting the high street."

Holly Tucker and Sophie Cornish, founders of www.notonthehighstreet.com, are available for interview. For further information, interviews and visuals please contact Emma Wood at [email protected] or 020 8392 4122.

# # #