Latin-Pak FSI Programs Extend Circulation to Over 8 Million Hispanic Households

    /24-7PressRelease/ - ST. LOUIS, MO, September 08, 2006 — Effective immediately, the Latin-Pak FSI Programs overall circulation has increased to over 8 million Hispanic Households weekly in the United States. The 12% increase is due to additional subscribers to previous newspapers as well as additional newspapers meeting the Latin-Pak FSI standards. The increase now allows clients to advertise to over 8 million Hispanic Households weekly throughout the United States via Co-op or Solo Free Standing Inserts.

"The Free Standing Insert Program remains an extremely cost-effective means of creating market wide brand awareness," explains Rodney Bass of Latin-Pak, "The increase in circulation is most beneficial to our clients as they may choose to market to the entire circulation number or a segmented number."

The new sub totals are as follows:
Northern California/Pacific Region, 515,000;
Southern California Region, 2,523,000;
Southwest Region, 1,609,000;
Midwest Region, 827,000;
Southwest Region, 1,236,000;
Northeast Region, 1,240,000;
Mid Atlantic Region, 451,000.

Because of their cost-effectives, the FSI programs lend themselves to both building market wide brand awareness and to be used in conjunction with other marketing programs to increase brand awareness. The cost-effectiveness and flexibility of the FSI programs with an extended reach make them a most attractive means for any Hispanic Marketing campaign.

About Latin-Pak
Latin-Pak, a ten-year-old Hispanic Direct Marketing firm with offices in Los Angeles, California and headquarters in St. Louis, Missouri, is a proven leader with a history of success working with many top advertising agencies and Fortune 500 companies across the United States. For over ten years Latin-Pak has been marketing to Hispanic homes nationwide, utilizing a combination of various direct delivery methodologies to effectively reach Latino consumers ⠜in-home⠝ through Direct Mail, Door-to-Door and Spanish Free Standing Insert Programs. For additional information call 800-625-4283 to contact Rodney Bass, National Sales Manager or visit us at www.latinpak.com

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