Online Wine Retailer Plonk Wine Merchants Launches Innovative Monthly Wine Club and Revamps Website

    LOS ANGELES, CA, November 16, 2010 /24-7PressRelease/ -- Plonk Wine Merchants, an Internet-based wine retailer that specializes in selling top-notch, small-production, and obscure wines from around the globe all under $30 per bottle, just announced the launch of its cutting-edge wine club. In addition to shipping wine to its members on a monthly basis, the Plonk Wine Club will feature a series of interactive online wine tastings led by an arsenal of acclaimed winemakers from around the world via live video broadcast.

For $89.99 per month, Plonk Wine Club members will receive:

- 4 wines per month: 1 bottle of the Plonk Pick of the Month, and 3 bottles that will be featured in the monthly online wine tasting
- Admission ticket to Plonk's monthly online wine tastings (available to Plonk Wine Club members only)
- 10% discount on all wines purchased from Plonk Wine Merchants

The monthly membership fee includes shipping and handling.

Plonk's online wine tastings, which are available exclusively to Plonk Wine Club members, will offer wine aficionados around the U.S. the rare opportunity to travel to wine country and learn about wine from the ultimate source--the winemakers themselves--without stepping foot on an airplane. Designed to be both educational and entertaining, the wine tastings will be conducted once a month via live video broadcast and will be led by panels of expert winemakers from outstanding boutique wineries around the world. The tastings will be organized around themes including specific grape varieties, winemaking regions, holiday wines, natural wines (organic and biodynamic), and women winemakers, among others. The store will ship members the wines for each tasting prior to the event, and will provide instructions on how to login to the online tasting from a home computer. Participants are encouraged to invite their friends over to their homes, assemble cheese and charcuterie platters, project the video feed onto a large screen TV, and turn the tasting into an interactive party.

"We are thrilled to introduce an engaging and unconventional wine club that does more in the way of education, entertainment, and community building than simply shipping out wine each month," said Etty Lewensztain, the founder and owner of Plonk Wine Merchants. "Our online wine tastings propose the perfect recession-friendly alternative for people who are enthusiastic about wine, but don't necessarily have the means or time to travel the world visiting wineries."

The online store also announced the re-launch of its website, plonkwinemerchants.com, which has been equipped with a host of new features including:
- Gift certificates and redeemable coupon codes
- 150 brand-new video reviews recorded by the store's founder and owner, Etty Lewensztain, which provide a lively description of every single wine in the store
- A shipping cost calculator which enables customers to view their order total and shipping cost before they proceed to checkout or register with the site
- The Plonk Blog which provides musings and informative tidbits about great cheap wine
- A press page that details Plonk's coverage in the news

About Plonk Wine Merchants

Plonk Wine Merchants is the ultimate online destination for artisanal, obscure, and altogether great cheap wine. Plonk Wine Merchants brings consumers an expertly curated collection of incredible premium quality wine from around the globe at extremely affordable prices. All wines in the store are priced strictly at $30 or below and offer an outstanding bang for the buck. In addition, many of the store's bargain wines are organic, biodynamic, or rare "diamonds in the rough" made from lesser-known grapes, and are virtually impossible to find in other retail outlets. Plonk Wine Merchants is the brainchild of Etty Lewensztain, a curly-haired, food and wine obsessed Los Angeles native who is certified by the esteemed Wine & Spirit Education Trust (WSET) and the American Sommelier Association. Please visit www.plonkwinemerchants.com for more information.

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