HERBAL PET TREATS ENHANCE HUMAN-ANIMAL BOND UltraPET 's new line of products help owners show love for their pets the natural way

    /24-7PressRelease/ - September 18, 2006 - Increasingly, trends in pet ownership include pampering pets with human-like services and products ranging from acupuncture and massage to diamond-studded collars and luxurious houses. As a complement to chic pet pampering and humanizing of pets, UltraPET? introduces a new way to indulge four-legged family members. Formulated by veterinarian herbalists, ZenPuppy? dog treats draw from 5000 years of botanical wisdom, providing canine soul mates with beneficial herbal nutrients to keep them happy and healthy.

The ZenPuppy line includes five formulas of treats specifically developed to meet dogs' needs: Agile, Beauty, Energy, Peace, and Smarty. Each offers a new way for owners to bond with their pets by enhancing their dog's life with a healthy blend of botanicals and herbs plus a great taste dogs will love. Whether owners use multiple ZenPuppy formulas or just one — ZenPuppy treats are safe for everyday use.

"For the first time, pet owners can access high-quality treats in formulas targeted to specific facets of their dog's wellbeing," comments UltraPET CEO, Jerry Peters. "By targeting these characteristics, ZenPuppy allows owners to choose a combination that is right for their dog. As we all know, doing what is right for your dog enriches both your lives."

Life with ZenPuppy

UltraPET strives to understand the needs of pets and the desires of pet owners to create products that benefit both. As a result, the ZenPuppy line is made with premium, quality ingredients including a variety of herbs, minerals and botanicals to promote good canine health. Formulated from ingredients humans use daily to support a healthy lifestyle, ZenPuppy makes the same essential nutrients available for dogs in an easily dispensable treat.

A Zen Formula For Every Dog To Celebrate the Puppy Inside

ZenPuppy Agile reduces inflammation in dogs showing the effects of aging and arthritis.

ZenPuppy Beauty sooths irritated skin and promotes a shiny, healthy coat from the inside out while reducing bad breath and indigestion.

ZenPuppy Energy safely helps to encourage increased energy, activity and playfulness in overweight, aging or inactive dogs.

ZenPuppy Peace promotes calmness and tranquility, without the use of medication, in dogs who demonstrate signs of anxiety.

ZenPuppy Smarty is the perfect reward for good behavior while promoting clarity and mental retention—both crucial for training.

The new ZenPuppy line is available at regional and national pet chains, grocery chains, and drug stores. For more information on ZenPuppy herbal dog treats, visit www.zen-puppy.com or call (877) 473-2759.

About UltraPET
Founded in the fall of 2003, Anderson, South Carolina-based UltraPET offers retailers a range of product lines from cat litters and odor controllers, to dog chews and other dog- specific products. UltraPET's product portfolio includes: Litter Pearls , Ultra Pearls , Better Way and Cedar Fresh cat litters, Harvest Chewz bones for aggressive chewing dogs, C-Dox odor eliminator, and the recently launched ZenPuppy herbal dog treats. The sales and marketing team has received national recognition for its reengineering of the recently acquired brands and its launch of new innovative products. For more information, visit www.ultrapet.com.

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