Expert Commentator: Fastow Sentencing /Ethics Issues

    /24-7PressRelease/ - HADLEY, MA, September 22, 2006 - Suggested Questions to Ask Shel (or choose your own):
* What do the guilty verdicts of Lay and Skilling, and the guilty plea of Fastow, mean for American business? For business worldwide?
* What's the business secret that Arthur Andersen, the company founder, understood--but that the Arthur Andersen accountants who conspired with Enron were clueless about?
* You say 'nice guys don't finish last!' How can a 'nice guy' attitude generate business success?
* How did the Tylenol poisoning scare actually help its manufacturer, Johnson & Johnson?
* Does an ethical attitude matter more in a big company or a small company?

Credentials:
* Award-winning author of Principled Profit: Marketing that Puts People First (and six other books)
* Founder of the Business Ethics Pledge http://www.business-ethics-pledge.org
* Regular columnist for Business Ethics Magazine (2005-06)
* Speaker on ethics to the Public Relations Society of America International Conference, Publishers Marketing Association University, Folio magazine industry conference, UMass Family Business Center, and many other organizations
* Blogger on ethics issues since 2004
* Host: Principled Profit: The Good Business Radio Show (WXOJ, Northampton MA)
* Frequent interviewee in major print and electronic media (see http://www.principledprofit.com/press-room.html#media for detailed list)

Perspective: In the long run, ethics is *good* for business. Ethical, cooperative businesses make more profit, create intense customer and employee loyalty, and have a much better chance of staying out of legal and regulatory trouble. Greed of Enron's senior officials blew apart two companies and had a definite human cost. Guilty verdicts and pleas give hope that the business system s redeemable, but it has a long way to go.

Commentator Personal Profile: Shel Horowitz, 49, copywriter and marketing consultant. Lives on a working dairy farm in Hadley, MA. Married to novelist D. Dina Friedman; two children.

Contact:
Shel Horowitz
Office (and best message number): 413-586-2388
Home: 413-584-3490
Email: mailto:[email protected]?subject=EthicsInterviewRequest
Web: http://www.principledprofit.com (book)
http://www.business-ethics-pledge.org (Ethics Pledge)

About Accurate Writing & More
Helping authors and publishers, entrepreneurs, and nonprofits/grassroots organizations get their message out ethically, effectively, and affordably since 1981, Accurate Wrting & More is owned by Shel Horowitz, award-winning author of Principled Profit: Marketing That Puts People First, Grassroots Marketing: Getting Noticed in a Noisy World, and several other books--and founder of the Ethical Business Pledge campaign at http://www.business-ethics-pledge.org . Visit us at http://www.frugalmarketing.com or call 413-586-2388.

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