VIDEO: La Bella Join Forces With the Los Angeles Police Department, Los Angeles Fire Department in Conjunction With Univision Radio

    LOS ANGELES, CA, December 29, 2010 /24-7PressRelease/ -- The spirit of Christmas was never felt more for 50 struggling Southeast Los Angeles families than when La Bella joined with the Los Angeles Police Department (LAPD), the Los Angeles Fire Department (LAFD) and Univision Radio to host a Posada Navidena event full of joy and hope for the neediest.

Eager children frolicked around a jolly red-suited Santa Claus whose day job finds him as LAPD Southeast Los Angeles Captain Phillip Tingirides. Every child received toys, and all enjoyed the presence of Latin pop artist Luz Rios, along with a festive hot dinner followed by a fantastical chocolate cake.

La Bella Beauty's involvement in and support of the community has risen as California has risen to one of the top 10 states in number of mortgage foreclosures, according to MarketWatch. The Los Angeles area population has been particularly hard hit, with the U.S. Bureau of Labor Statistics reporting an unemployment rate over 12.5 percent.

Each family participating in Posada Navidena on Dec. 10, 2010, received a bag containing a 22-ounce Super Spike Styling Gel, a 22-ounce Wet Shine Styling Gel, 22-ounce Extreme Sport Styling Gel and a Chamomile Conditioning Shampoo.

Business incubator Power Woman Business Center, established by advertising agency Power Media Group, backed the event with client referrals for in-kind donations.

About Golden Sun Inc., Newhall Laboratories Inc. and La Bella Products (http://www.labellabeauty.com)

Founded in 1988, Golden Sun established the La Bella Beauty brand representing "the beautiful one" in Italian with European salon formulas, and it founded Newhall Laboratories with headquarters in Santa Clarita. A similar translation in Spanish leads the La Bella product line to be naturally attractive to the Latino market. La Bella offers a range of hair styling gel and La Bella polishing serum products in various sizes - 40-ounce Max Hold Styling Gel, 40-ounce Super Hold Styling Gel, 40-ounce Freeze & Hold Styling Gel, 12-ounce Curls & Swirls Styling Mousse, 12-ounce Super Shine Sculpting Mousse, 6-ounce Super Shine Polishing Serum, and 6-ounce Super Shine Polishing Spray.

About Power Media Group Inc. (http://www.powermediagroup.com)

Advertising agency Power Media Group, led by Patricia Gracia and Tony Gracia, has achieved recognition from organizations such as:

- Patricia Gracia, Winner of the 2010 Los Angeles Business Journal "Woman Making a Difference Award in the Rising Star" category
- Latin Business Association (2008 Sol Award as Business of the Year)
- ADDY Awards (2009 Excellence in Creativity for a TV ad in the General Market - Catalog Sales, three 2010 ADDY Awards)
- San Fernando Valley Business Journal 50 Fastest Growing Private Companies of 2009

Patricia has been named United States SBA Minority Small Business Champion of the Year 2010.

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CONTACT:
Patricia Gracia
Power Media Group
17960 Sierra Hwy
Santa Clarita, CA 91351
PHONE. 661-505-1009
EMAIL: [email protected]
http://www.powermediagroup.com

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