LateRooms.com - Experience the St Ives Feast in Cornwall

    CORNWALL, ENGLAND, January 12, 2011 /24-7PressRelease/ -- Holidaymakers who are keen to experience the ancient customs of Cornwall may like to attend the St Ives Feast next month.

Due to occur on February 7th this year, the seaside town's Feast Day traditionally takes place on the first Monday after February 3rd.

The celebration recognises the day when the parish church of St Eia was consecrated in 1434, an event that effectively marked the founding of St Ives.

Of the numerous special activities associated with the Feast, the one that is most likely to attract visitors staying in the luxury hotels Cornwall has to offer is arguably the hurling of the silver ball.

This traditional sporting encounter dates back at least 1,000 years and is one of only two surviving examples of Cornish hurling.

In the annual game, two teams compete to win possession of a cricket-sized wooden ball coated in silver.

Described as "a robust and exciting event" by the St Ives Hotel and Guest House Association, the game begins when the ball is thrown from the parish church to the beach below at 10:30 GMT.

It lasts until midday, when the player in possessions of the ball must return it to the mayor at the Guildhall and receive the customary reward of five shillings.

LateRooms.com offers a variety of accommodation in Cornwall, including the Jamaica Inn Cornwall.

Editors Notes:

www.LateRooms.com is part of the B2C sector of TUI Travel PLC's Accommodation and Destination Division. Also within this sector are AsiaRooms.com and Hotels-London.co.uk.

LateRooms.com is the UK's leading online accommodation site offering late availability deals in over 37,000 properties worldwide, ranging from bed and breakfasts to five-star luxury hotels.

LateRooms.com offers customers a saving of up to 70 per cent off the normal room rate for a variety of independent and branded hotels. Customers can book online or by phone 24/7, whether booking 12 months or 12 minutes in advance - whatever time, whatever day. No other accommodation site offers this flexibility.

LateRooms.com arms customers with information to help them choose the right hotel. Users can read from over 540,000 true hotel reviews, written by customers who have booked through LateRooms.com and actually stayed at the hotel.

LateRooms.com is the first online site to use VisitBritain's official national classification system to rate its hotels, bed and breakfasts and guest houses. This ensures customers know the standards of quality they can expect when making a reservation.

To view LateRooms.com press pages, please see http://press.laterooms.com/.

# # #