Hunter Sales on the Rise at PureKit.com as UK Cold Snap Continues

    CHELMSFORD, ENGLAND, January 12, 2011 /24-7PressRelease/ -- The unseasonably cold weather experienced across much of the UK has caught many people unaware. Temperatures have plunged several degrees below zero, and ice and snow has gripped much of the country for over two weeks. Whilst the outlook is somewhat brighter, temperatures are still struggling to get above freezing and the cold weather has been a reminder for many that warm protective winter clothing needs to be bolstered this winter.

Sales of Hunter wellies are buoyant throughout the year, being suitable for year-round wear; however when the snow first falls, sales volume increases dramatically. The recent spell of Arctic weather has sparked an early sales rush for the protective winter boots at Purekit.com. Whilst the brand is best known for its protective design suitable for wear in thick mud, the boots are also perfect for snowy and icy conditions. The highly durable rubber outsoles provide excellent grip in snow, with highly cushioned orthotic insoles to keep the feet and joints well cushioned over frozen ground. The Wellington boot styles are always a popular choice when the snow starts to settle, with the natural rubber providing total waterproofing, with no better design for dealing with the big thaw.

In contrast to cheap Wellington boots that often require several extra pairs of socks to get a close and comfortable fit, Hunter boots are designed to match the anatomy of the feet and calves for a snug fit, with a calf buckle for a personal fit. Along with the orthotic insole, the boots maintain the excellent fit throughout the full range of movement, with a highly stable design perfect to take on slippery terrain with confidence. The comfort offered for a full day on the feet over a wide range of surfaces has made them the most popular choice for lovers of the countryside, and ideal in the mud and rain at UK summer festivals.

During the past couple of weeks there has been a shift in the sales trend, with the year-round metallic and highly colourful boots making way for the extra warm winter wellingtons models. The Hunter Berkley tall boots have been the recent bestsellers at Purekit.com. The boots offers a highly stylish design and feature a Shearling sheepskin lining for greater insulation from the cold. It has proved to be the ideal boot for the sub zero temperatures in the UK over the past fortnight.

Purekit.com is one of the UK's leading online suppliers of Hunter boots, with the online store set up to offer lovers of the great outdoors the full complement of footwear for outdoor sports and recreation. Hunter has long featured in their collection, being one of the most respected brands of outdoor footwear with a good heritage spanning over 150 years. "Our customers appreciate the quality of Hunter boots," claims Purekit MD Richard Gundle, who has seen the boots rise in popularity since the release of their new collection aimed at an urban market. The expansion of the range of colours has made them a much more popular choice as fashionable boots, broadening their appeal to the youth market, as well as for urban wear. As Hunter raises its profile and becomes better known, the popularity of all of the range is growing.

"Hunters are year-round bestselling boots, however the recent cold spell has seen stock flying off the shelves," claims Gundle, "and with what seems like a long and cold winter ahead, the high sales look set to continue."

To explore the full range of Hunter boots and clogs visit www.PureKit.com.

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