PR and Journalist Leads Website Goes Global with Customized Service

    MELBOURNE, AUSTRALIA, January 21, 2011 /24-7PressRelease/ -- Journalists in the U.S., the U.K., Canada, Australia and NZ can now seek out local sources from a country of choice, while potential sources escape irrelevant media leads, thanks to the latest innovation from free PR leads website SourceBottle.

The online service, which has been running in Australia for 18 months, has not only expanded globally but has further customized the user experience, enabling both journalists and sources to narrow the scope of their search.

Founder Director Rebecca Derrington said SourceBottle had always concentrated on the needs of journalists searching for local sources, so this feature had to be incorporated into the global model.

"So now, anyone registered with the service can select which countries they want to receive media leads from, so we tailor the experience to safeguard against subscribers being bombarded with irrelevant call outs," Ms Derrington said.

"Typically, call outs for sources are emailed to subscribers and displayed on the SourceBottle site before being circulated via social media sites like Twitter - a highly effective crowdsourcing model that continues to yield impressive results for journalists.

"But SourceBottle also caters for journalists who don't want their call out shared via social media or who wish to remain anonymous or avoid having their publication or media outlet named."

Since its launch 18 months ago, SourceBottle has broadcast nearly 4,000 calls outs for sources from journalists and writers on behalf of a broad range of media, including all of Australia's major television networks and broadsheets; Cosmopolitan; CLEO; Madison; Grazia; Rolling Stone; The New York Times; Readers Digest; Desktop and Nett Magazine.

Ms Derrington said she was thrilled with the uptake of the service and the quality of the leads posted.

"Journalists have told me they're amazed at the caliber of the sources they've accessed through the site.

"And they love that their personal details, including their email address, aren't displayed on the site or made available to people responding to the call outs," she said.

Website: http://www.thesourcebottle.com/

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