UK Gear's Battle Plan Set to Revolutionise Running Shoe Market

    WARWICKSHIRE, ENGLAND, January 22, 2011 /24-7PressRelease/ -- UK Gear Limited are set to steal a march on their competitors with the launch of the new PT-1000 - an ultra durable road and trail running shoe that promises to redefine the athletic shoe market.

The first shoe in the world designed to last 1,000 running miles, the PT-1000 features UK Gear's classified Force Dynamic System technology which has taken over 8 years to develop with the Royal Army Physical Training Corps (RAPTC). This, combined with an extensive durability test programme at SATRA laboratories, underpins the company's confidence in its 1,000 mile claim.

Comments Founder, and CEO David Hinde:
"The PT-1000 is the result of our long term strategy to build the world's most durable and sustainable running shoe - without compromising on biomechanical performance or comfort. Our unique and long lasting relationship with the British Army has been our inspiration, and has allowed us to test our products to withstand some of the harshest conditions in the world, by some of the most demanding athletes in the country.

Comments RAPTC Senior Master at Arms Lt. Col. Nick Challinor (Head of the RAPTC):
"Our instructors are responsible for the physical development of all our soldiers so are serious about their fitness and uncompromising on the standard of equipment they use. The PT-1000 was rigorously tested by 40 of our instructors who ran thousands of miles in prototypes. The PT-1000 has earned the right to bear the British Army's famous crossed swords insignia."

UK Gear shoes are now being successfully distributed into the US Military through AAFES, NEXCOM and MCX as well as Roadrunnersports.com, Shoebuy.com and Amazon.com.

With an RSP of $130.00 the PT-1000 is now available in the US.

For journalist enquiries, please contact: [email protected] or call +44 (0) 870 403 1400.

ABOUT UK GEAR LIMITED

UK Gear Limited was founded in 1993 by David Hinde, and has its headquarters in Wolston Priory, Warwickshire, with a customer service and distribution operation in Southampton and international offices in the USA and Australia. The company is recognised as a leading manufacturer of high performance athletic footwear and has built a powerful reputation as a pioneer of increasing durability in advanced sporting products.

In the same way as car manufacturers develop their cutting edge technology with Grand Prix Teams, UK Gear have formed a unique relationship with the elite Royal Army Physical Training Corps (RAPTC) to develop product. Only when they have been rigorously tested by the RAPTC are they given the right to bear the Army's famous cross swords insignia. A Royalty from each sale of UK Gear shoes is paid to the British Army.

UK Gear shoes have been approved by the US Army Running Shoe Program and are now standard issue performance footwear for both British and US Army recruits.

2010 was the 150 year anniversary of the RAPTC. Formed in 1860, the Royal Army Physical Training Corps is responsible for the fitness and physical education of every regiment in the British Army. All PTI's will have joined a regular corps before attending a 9 week course for selection. If successful, PTI's will then undergo a further intensive 30 week training programme before qualifying.

LINKS
http://www.ukgear.com
http://www.army.mod.uk/aptc

UK Gear Limited is increasingly recognised as a leading manufacturer of high performance athletic footwear and apparel and has built up a powerful reputation as a pioneer of innovative and technologically advanced fitness products.

For stockist information or general enquiries, please contact us at [email protected] or call (877) 235-3795 - toll free.

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