Breast is Best- Retailer Answers Cry from Eco-friendly Moms in Honor of Breast Cancer Awareness

    /24-7PressRelease/ - MARICOPA, AZ, October 20, 2006 -- Jolie Maman or "Pretty Mommy" means every mother deserves to look and feel beautiful, especially when giving the most unselfish gift to her newborn: breast milk. This is the premise behind Joli Bebe Boutique's new organic nursing wear set to launch next month. Joli Bebe Boutique is an online organic clothing retailer specializing in products for mom and baby. They are answering the cry from eco-friendly moms with the launch of their Jolie Maman nursing wear collection.

"We have received overwhelming feedback from our customers regarding the need for nursing wear selections made from sustainable fabrics," remarks Kristen Schwartz, owner of Joli Bebe Boutique LLC.

The Jolie Maman nursing line brings together for breast-feeding mothers two elements that are lacking in traditional nursing wear: style and sustainable fabrics. Each piece is hand-designed by the owners, Heather Sinkwitz and Kristen Schwartz, who pull from their own experiences as nursing mothers to bring the best in nursing wear to their customers. Until now, the nursing mother had been forgotten, left to wear uncomfortable, unattractive styles during the most important period in her and her newborn's life. Jolie Maman nursing wear was created to celebrate the nursing mother and enable her to feel like the "Pretty Mommy" that she is.

The Jolie Maman line, available to larger retailers later next month, uses organic cotton and soy fabric blends. Soy is the new hot fabric of the organic clothing industry being called the "cashmere of organics."

"As a nursing mother to a two-month old baby boy, I take great pride in the design and color selections for this line, giving each piece its own WOW factor with color choices straight from New York's high fashion," says Sinkwitz.

Joli Bebe Boutique timed their line release around October's Breast Cancer Awareness Month to remind consumers about the importance of breast health and breast feeding. Joli Bebe Boutique will donate a portion of each sale of their nursing line to the Susan G. Komen Breast Cancer Foundation.

Some see October as a month of mild climates, changing leaves, and costume parties, but many like Joli Bebe Boutique remember the brave women who have valiantly fought the breast cancer battle. "I have witnessed first hand the devastation breast cancer can cause a family and, like my business partner, am proud to give back to such an important cause," says Schwartz.

ABOUT JOLI BEBE BOUTIQUE, LLC:
Located in Arizona, Joli Bebe Boutique carries baby clothing and nursing wear. JBB's baby clothing line uses organic cotton blends, while their nursing line uses organic cotton and soy blends. All purchases from their infant wear qualify for a 2% donation to the World Wildlife Fund and a donation from the sales from their new Jolie Maman nursing line will go to the Susan G. Komen Breast Cancer Foundation. All fabrics are contaminant-free and irritation-free organic cotton or soy.

Joli B b Boutique is a eco-friendly retailer who specializes in infant and nursing mom apparel. For furhter information, please contact us at (480) 988-7979.

# # #