Virgin Experience Days Launch Mobile Platform

    LONDON, ENGLAND, February 18, 2011 /24-7PressRelease/ -- Virgin Experience Days has launched a mobile version of its web site to enhance the user experience for the rapidly growing number of mobile web users in the UK. The mobile version of the site is easy to access and navigate, providing relevant and interactive content for customers using smartphone technology.

The site, which is believed to be the first of its kind in the gift experience market, also links to GPS technology enabling users to check the distance from their location to experiences and activities they are interested in.

Chris Smith, marketing director for Acorne PLC, brand owners of Virgin Experience Days, said:

"Today consumers are usually within arms reach of mobile technology and a growing percentage of the population use their mobile to access the Internet.

"We identified the strong growth in customers accessing www.virginexperiencedays.co.uk via mobile technology and designed this new platform using a simplified, clean design to ensure they can easily access our website to browse, research and buy experiences while still receiving all the information they need."

About Virgin Experience Days
Virgin Experience Days offer inspirational gift ideas with more than 600 experiences available including Mother's day gifts via the company's website www.virginexperiencedays.co.uk or retail outlets including John Lewis and Clinton Cards (visit the web site for full list of retail outlets).

For more information please contact Jo Gillow on 01225 830064 or 07841475277 or log on to www.virginexperiencedays.co.uk

# # #